17 May 2007
End2End, Europe's leading provider of managed service solutions for mobile data, and Medio Systems, the leading provider of mobile search and advertising solutions, today announced that they have joined forces to deploy a mobile search facility for European operators.

Through the partnership with End2End, Medio Systems will be able to dramatically increase its activity in Europe through End2End's managed service framework.

This partnership will see Medio Systems and End2End deliver a comprehensive mobile search facility and is further indication that the mobile industry is choosing the managed service approach to deliver new services. Medio Systems is a successful pioneer of white label mobile search solutions in the North American Market and provides network operators with an intelligent mobile search system that profiles subscribers based on their searches and responds with personalised recommendations and intelligent merchandising.

Morten Jensen, Vice President of Sales and Marketing at End2End explained: "Relevant mobile search that is intuitive and simple to use has become an important part of a network operator's mobile data business as it complements and enhances a mobile data proposition. We are delighted that Medio Systems has chosen End2End as its trusted partner to launch a managed service mobile search solution for European operators."

The deal with Medio Systems furthers establishes End2End as the leading managed service provider for the management and delivery of mobile content to operators in Europe. The expertise End2End has in this area meant that the step towards hosting and proactively managing this type of mobile search system was a natural progression.

Lee Joseph, Managing Director EMEA of Medio Systems explained: "Medio Systems selected End2End as our managed services partner in Europe due to their proven track record in the management of mobile data services.

This partnership allows us to rapidly scale our business to meet the growing demand for our services while offering our customers both speed to market and reduced start-up cost."

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About End2End
End2End increases revenues and profitability of mobile data propositions for operators and service providers through outsourcing. End2End's managed service solutions enable companies to benefit from specialist expertise, optimised processes and economies of scale to drive revenue growth while reducing Total Cost of Ownership by an average of 50% and reducing risk.

End2End is a mobile data specialist with extensive expertise and a solid track record of delivering partially and fully outsourced solutions that include a combination of technology and business processes. The company's solutions are currently powering the delivery of mobile data services and content across more than 50 mobile operators in 20 countries on five continents. Customers include market leaders such as Microsoft, Motorola, Orange, O2, and Vodafone.

End2End is an independently operating company within the MACH Group.

MACH is the leading data clearing and financial settlement company for roaming.

For more information about End2End, please visit www.end2endmobile.com

About Medio Systems
Medio Systems, Inc. (www.medio.com) is the leading provider of mobile search and advertising solutions that help mobile operators implement the best customer experience and allow advertisers to reach their intended target audiences.

Medio's exclusive focus on mobile is the key to delivering the most relevant answers across all categories, including downloadable content, local search and the mobile web. Millions of searchable and purchasable content items are available through Medio's mobile operator partners, including T-Mobile USA, Verizon Wireless, Telus Mobility and Amp'd Mobile. Direct search answers originate from over 300 content sources, and a mobile web index that covers tens of thousands of the most popular mobile web sites.

With the precise targeting capabilities of the search platform, Medio enables advertisers to identify and reach audiences across the MobileNow Ad Network with pay-per-click advertising. Ads are served on participating mobile operator decks as well as independent off-deck mobile properties, creating a lucrative revenue stream for these ad distribution channels. The precise ad targeting that power the Medio MobileNow Ad Network is based on the same technological advances that drive the search experience for Medio's current wireless operator partners.

For further information, please contact:
Jody Delichte
Head of Marketing
End2End
Tel.: +44 (0)7780 842 594
E-mail: jody.delichte@end2endmobile.com

Matthew Humphries
Sonus PR for End2End
Tel: +44 (0)20 7851 4890
Email: matthew.humphries@sonuspr.com

© Press Release 2007