East Tower to be launched on February 24
Features one- and two-bedroom apartments, and a penthouse
Only up to six suites per floor
Easy home finance support from Amlak
Dubai, UAE; February 19, 2007: Emaar Properties is offering the ambience of loft living with the launch of the East Tower in the Loft Towers residential complex within Downtown Burj Dubai. The Loft Towers comprises three towers - East, West and Central - featuring spacious one- and two-bedroom apartments. Amlak Finance offers easy home finance solutions of up to 96 per cent of the property value with express pre-approval facility for salaried individuals.
The Loft Towers is located directly on the Burj Dubai Boulevard and rises above the 6-level podium of The Lofts, another residential project. Emaar had launched sale of the Central Loft Tower in December 2006, which received overwhelming response.
"The East Loft Tower redefines the parameters of spacious living in the heart of the city, and features one- and two-bedroom apartments of up to 128.8 sq m living space," said Ms Bahiya Kayed, Assistant Director of Sales, Emaar Properties. "The 30-storey tower also has a penthouse of up to 250 sq m area, and all homes come with floor to ceiling windows that heighten the feeling of space and light. There will be only a maximum of six suites per floor, and all will offer panoramic views with large windows and spacious balconies," added Ms Kayed.
Amlak Finance is offering easy home finances for tenors of up to 20 years on the East Loft Tower. "The convenient monthly repayment offers a dual advantage to home-owners," said Khalid Zainal, Director - Sales and Marketing, Amlak Finance. "The central location of the Loft Towers makes it an ideal investment option. Residents can also save on the high rents they have to pay for comparable locations while owning their home in Dubai. We are offering an express pre-approval facility for salaried individuals with minimum documentation needed."
Potential home-owners can discover the unique living experience offered by the project by visiting Downtown Burj Dubai sales centre or call toll-free number 800-EMAAR (36227) for more information. Sales will be launched on February 24.
The Loft Towers is located within easy access of Burj Dubai Square, the financial district on Sheikh Zayed Road and Burj Dubai, which is on its course to become the world's tallest tower. "The central location and the easy access to the city's nodal points offered by the Dubai Metro make The Loft Towers, and all residential projects within Downtown Burj Dubai, highly preferred by potential homeowners," added Ms Kayed.
Residents at The Loft Towers will have access to a range of amenities on the court of leisure levels, including swimming pools, fitness centre, changing rooms, meeting rooms, multipurpose rooms, a landscaped podium and parking space. "Moreover, they can enjoy the unparalleled experience of living directly on the Burj Dubai Boulevard, which will be a vibrant nervecentre of Downtown Burj Dubai," said Ms Kayed.
Downtown Burj Dubai is the flagship project of Emaar Properties. The AED 73 billion (US$20 billion) development features several residential components, commercial space, entertainment components and The Dubai Mall, the world's largest shopping and entertainment destination.
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About Emaar Properties PJSC:
Emaar Properties, the Dubai-based Public Joint Stock Company established in 1997, is a global property developer with significant presence in 14 countries. Listed on the Dubai Financial Market and part of the Dow Jones Arabia Titans Index, Emaar has diversified into education, healthcare, retail, hospitality and finance as part of its Vision 2010 to become one of the most valuable companies in the world.
Certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower, and The Dubai Mall, the world's largest shopping and entertainment destination. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the Kingdom's largest private sector project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Egypt, Morocco, Turkey, Libya, India, Pakistan, the US, Singapore and the UK.
A multiple-award winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier real estate company; and Raffles Campus, Singapore's leading education provider. Emaar has partnered with Turner International, Accor Hotels and Giorgio Armani to strengthen its presence in construction management and hospitality sectors. Emaar is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent, and will launch ten luxury hotels and resorts world-wide.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For further information, please contact:
Kelly Home / Nedal Alasaad
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969;
Fax: (+971 4) 335 6080
E-mail: k.home@asdaa.com, n.alasaad@asdaa.com
© Press Release 2007
