60-storey tower is new addition to the Burj Park community

Located on Burj Lake Promenade; opening to Burj Dubai

Choice of studios, and one-, two- and three-bedroom apartments

Rich spread of leisure amenities at podium level

Sale on May 17 on first come, first serve basis in Dubai and Abu Dhabi

Dubai, UAE; May 14, 2008: Emaar Properties has launched Burj Park III, a new residential tower within Burj Park, the first of its kind premium waterfront community in Downtown Burj Dubai. The 60-storey Burj Park III is located on Burj Lake Promenade and redefines the lifestyle experience by blending spectacular views and modern amenities in one of the most sought after communities in Dubai.

Sale of studios and one-, two- and three-bedroom apartments at Burj Park III will be held at the Downtown Living Sales Centre and Abu Dhabi Sales Centre on May 17 on a first come, first serve basis. Several financial institutions are offering easy home finance support. The first tower in Burj Park was recently launched to overwhelming customer response.

Burj Park III, defined by the tagline - 'Where luxury is effortless,' is surrounded by lushly landscaped gardens, and opens to the Park Island, a 25-hecater park accessible via a bridge walkway, and The Fountain, a monumental, world-class musical water feature forming the centerpiece of Burj Lake. Burj Park III is also within walking distance of Burj Dubai, the world's tallest building; and The Dubai Mall, one of the world's largest shopping and entertainment destinations.

Mr Saif Al Mansoori, Sales Director, Emaar Properties, said: "The Burj Park community in Downtown Burj Dubai has set a new benchmark by offering waterfront living in the heart of the city. Truly 'a cut above the rest,' Burj Park has unique characteristics including the spectacular waterfront views and central location near global landmarks. Burj Park III will be a remarkable lifestyle option for residents, who value the distinction of being part of one of the most vibrant neighbourhoods in Dubai."

He added: "The focus of Burj Park III is as much on architectural brilliance as in creating a distinct residential environment. The direct access to the Burj Lake Promenade offers residents the luxury of an array of entertainment & leisure options. . Billed to be one of the tallest buildings in Dubai, Burj Park III Burj Park III is designed by Gensler, a leading global architecture, design, planning and consulting firmderives architectural elements from the region's heritage. The high double-glazed facade for the podium and a sliding curtain wall for open or closed environment depending on climate change highlight the engineering brilliance of the tower."

The interiors feature shimmering marble and ceramic floors, with quality suite finishes featuring natural stone countertops and cabinetry.[MSOffice1]  Nine feet high ceilings in all principal rooms accentuate the sense of space and light of the homes. Provision for hi-tech entertainment and communication, intercom-fitted door entry system, CCTV and control access and pre-cooled fresh air system are other features.

Kitchens are well-equipped for storage and appliances, with the cabinet doors featuring an elegant high-gloss laminate finish with semi-concealed chrome pull system. The bathrooms have veneered cabinetry with stone tops, and the tiling for walls and floors are in a square format with mosaic details. Adding to the quality of living are a range of podium level amenities including lap & leisure pool, children's pool, fully equipped gymnasium and multipurpose rooms. Secure parking is provided for all apartments through five basement floors and a partial lower ground floor.

Burj Park can be easily accessed from Sheikh Zayed Road, and will be in close proximity to Burj Dubai Metro station. It is located near the Dubai International Financial Centre and other business nerve-centres of the city.

Registration for the sale starts at 7am at both the Downtown Living Sales Centre and Emaar's Abu Dhabi Sales Centre. Potential investors can call 800-EMAAR (800-36227) or 02-6429325, or log in to www.emaar.com for more details.

Downtown Burj Dubai, described as the most prestigious square kilometer in the world, is already a bustling community with homes handed over to customers at The Residences and Old Town. There is also a rich spread of hospitality options including Al Manzil, Qamardeen and The Palace, The Old Town. Souk Al Bahar, the newest and one of the preferred shopping & leisure destinations in Dubai, is also open offering a rich spread of concept cafes and retail outlets.

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About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.

Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.

Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.

Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, the world's tallest building and free-standing structure, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the US$26.6 billion King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, Indonesia, China, the US, the UK, France and Canada.

An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.

Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.

Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.

For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations                                
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 334 4550; Fax: (+971 4) 3344 556  
E-mail: k.home@asdaa.com, n.william@asdaa.com 

© Press Release 2008