Emaar launches premium Sky Collection residences at The Address The BLVD in Downtown Dubai

An exclusive collection of 3, 4 and 5 bedroom serviced residences, duplexes and penthouses, set within the heights of The Address The BLVD
Majestic serviced residences overlooking Burj Khalifa, The Dubai Fountain and adjoining The Dubai Mall
Follows earlier sell-out response to serviced residences at The Address The BLVD

Register interest from December 16, 2012; sales by private appointment only

Dubai, UAE; December 15, 2012: Emaar Properties PJSC, the global property developer of iconic real estate assets, is offering an unprecedented opportunity for discerning customers to own a premium home within The Address The BLVD, the newly launched hotel and serviced residences in Downtown Dubai.

The Address The BLVD Sky Collection is an exclusive portfolio of majestic residences, duplexes, and penthouses, set within the upper-most levels of Emaar's latest Address hotel, located on the Emaar Boulevard, near Burj Khalifa and The Dubai Mall, in the world's most prestigious square kilometre.

Underlining the robust growth of Dubai's property sector, the launch of The Address The BLVD Sky Collection follows the earlier sell-out response to the serviced residences in the property.

Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: "The Address The BLVD Sky Collection is envisaged to be the connoisseur's choice, and offers the opportunity to own ultra-luxury homes in the heart of Downtown Dubai.

"The Address The BLVD is being developed to the highest world class standards that define Emaar's projects, and the Sky Collection will offer residents unparalleled luxury living in our latest landmark property, set in the heart of our flagship development, Downtown Dubai."

The Sky Collection features an exclusive portfolio of three, four and five bedroom serviced residences, spectacular penthouses, and duplexes. Residents will experience an exclusive lifestyle in the dazzling heights of The Address The BLVD with unsurpassed service from the renowned Address Hotels + Resorts brand.

Scaling new heights, the stunning serviced residences will offer unprecedented vistas of Burj Khalifa and The Dubai Fountain. Residents will enjoy the finest lifestyle amenities and a new air-conditioned bridge link will offer direct access to The Dubai Mall, the world's largest shopping and entertainment destination.

The prime location of The Address The BLVD on Emaar Boulevard, with a range of leisure and F&B choices, offers residents an enviable address in chic Downtown Dubai. Residents will also be in convenient proximity to Dubai's major business hubs such as Emaar Square and Dubai International Financial Centre.

Sales of The Address The BLVD Sky Collection serviced residences will be by pre-arranged appointment only. Interested buyers can register online for more information at www.emaarskycollection.com on December 16, 2012.

The Address The BLVD, a five star premium hotel and serviced residences, is the sixth addition to The Address Hotels + Resorts portfolio of Emaar Hospitality Group in Dubai, scheduled for handover in 2015. Featuring 200 hotel rooms and 523 serviced residences, and billed to be another sterling addition to Dubai's skyline, the 72-storey hotel is 370 metres high, and will be one of the tallest buildings in Downtown Dubai, next to Burj Khalifa, the world's tallest building.

About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in key emerging markets in the Middle East, North Africa and Asia. In addition to building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure and financial services sectors. Burj Khalifa, the world's tallest building, and The Dubai Mall, the world's largest shopping and entertainment destination, are some of Emaar's trophy developments.

Emaar is redefining the cultural scene of the city with Dubai Modern Art Museum & Opera House District in Downtown Dubai, to feature the city's first opera house and several design galleries. The company is also partnering in implementing Mohammed Bin Rashid City, a new city within Dubai, announced recently by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. Among the various components of the new development is the Cultural Crossing, connecting Mohamed Bin Rashid City with Downtown Dubai, which is envisaged to be the largest area for arts in the region.

Emaar has launched a new wholly-owned subsidiary, Dawahi Development, a next-generation developer of 'value housing' projects within full-service community developments. Dawahi Development will develop 'value homes' at attractive price points in key emerging markets across the Middle East & North Africa region, while also creating robust employment and business opportunities for the local population.

In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project in Saudi Arabia, featuring a Sea Port, Central Business District, Industrial Zone, Educational Zone, Residential Communities and Resort District. www.emaar.com.

For more information, please contact:
Kelly Home/Nivine William
ASDA'A Burson-Marsteller
+9714 4507 600
kelly.home@bm.com; nivine.william@bm.com