Emaar launches exclusive 'Boulevard Point' homes, with direct access to The Dubai Mall

•63-storey tower to feature 297 residences elegantly designed to reflect cosmopolitan lifestyle of Downtown Dubai
•Located above The Dubai Mall extension, 'Boulevard Point' to offer direct access to The Dubai Mall via a bridge link
•Emaar to launch sales on January 25, 2014 for 'Boulevard Point' in Dubai, Abu Dhabi, and Singapore; dedicated showcases to be held in Riyadh and Doha
•Online registration for Dubai, Abu Dhabi, and Singapore, to commence on January 22 at www.emaar.com; dedicated showcases in Riyadh and Doha open on first-come-first-serve basis

Dubai, UAE; January 19, 2014: Global property developer Emaar Properties PJSC, has raised the benchmark in distinctive urban luxury, with the launch of 'Boulevard Point,' in Downtown Dubai, the company's flagship mega-development.

'Boulevard Point' is set to become a referral point in real estate, architecture, and luxury living in the most coveted community. Featuring 297 residences across 63 storeys, it will encompass of one- to three-bedroom residences set to launch to discerning investors on January 25, 2014.

Boasting a lifestyle that is privy to a select few, 'Boulevard Point' is designed to reflect the diversity and vibrancy of Downtown Dubai, with stone countertops, pendant lights, and glass paneling implemented to enhance each living space with a tasteful, modern aesthetic.

Assuming new depth and meaning, 'Boulevard Point' will house world-class facilities and amenities catering to an entire spectrum of needs, including swimming pools, dedicated children's area, fully-equipped gymnasium, and a community-centric lawn and barbeque deck.

Located above The Dubai Mall extension, 'Boulevard Point' will offer direct access to The Dubai Mall through a dedicated bridge link, and stunning views of The Old Town and Souk Al Bahar. Select apartments will also open to views of Burj Khalifa, the world's tallest building, and The Dubai Fountain, the world's tallest performing fountain.

Residents can also take advantage of the world-class retail, food and beverage, and leisure options available to them along Mohammed Bin Rashid Boulevard and within The Dubai Mall.

Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: "Meeting the demand for serviced residences as second homes in Dubai, 'Boulevard Point' will redefine the luxury living experience. Positioned within walking distance to the city's new cultural hub, The Opera District, 'Boulevard Point' will give residents a spectacular mix of arts and culture, in the world's most prestigious square kilometre."

Potential investors can register their interest for homes in 'Boulevard Point' online at www.emaar.com from January 22. The sales on January 25, for Dubai will be held at Emaar Pavilion on Mohammed Bin Rashid Boulevard, Downtown Dubai and in Abu Dhabi, at the Emaar Sales Centre in Al Nahda Tower, from 10am; and at Marina Bay Sands in Singapore, from 2pm.

The dedicated showcases in Riyadh and Doha will be held on January 25 at Four Seasons Hotel Riyadh at Kingdom Centre, and Four Seasons Hotel Doha, respectively, from 9am, both on a first-come first-served basis.

For more information, +9714 366 1688 (International) or 800 36227 (UAE), or email globalsales@emaar.ae.

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About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in the Middle East, North Africa and Asia. A provider of premium lifestyles through its world-class portfolio of integrated communities, the company also has proven competencies in shopping malls & retail, and hospitality & leisure. Burj Khalifa, the world's tallest building, and The Dubai Mall, the world's largest shopping and entertainment destination, are among Emaar's trophy developments.

Emaar is currently expanding The Dubai Mall's Fashion Avenue by 1 million sq ft and also redefining the cultural scene of the city with The Opera District in Downtown Dubai, to feature the city's first opera house and several art and design galleries. The company is partnering with Meraas Holding to develop Dubai Hills Estate, the first phase of Mohammed Bin Rashid City (MBR City). Emaar and Dubai Holding have also joined hands to develop a magnificent 1,500-acre mixed-use waterfront development within MBR City that draws inspiration from the Dubai Creek.

Among other mega-projects of Emaar is the King Abdullah Economic City in Saudi Arabia the region's largest private sector-led project. Emaar is also the largest foreign direct investor in India's real estate sector and its joint venture has a country-wide presence covering the residential, commercial, retail and hospitality sectors. www.emaar.com

For more information, please contact:
Kelly Home / Nivine William
ASDA'A Burson-Marsteller
+9714 4507 600
Kelly.home@bm.com / Nivine.william@bm.com