Two-storey apartments set the tone for Downtown lifestyle
Dubai - Loft living, the urban lifestyle choice that has taken New York, Paris, Rome, Sydney and trendy areas around the City of London by storm, was today introduced to Dubai by Emaar Properties. The world's largest real estate company announced that it would be selling The Lofts - a series of double-storey apartments along the Burj Dubai Boulevard - from Monday, September 5.
The Lofts are the first properties along the Boulevard ? one of the features of the flagship Downtown Dubai Development ? to be put up for sale. Prospective buyers can visit the Downtown Living Presentation Centre within the Burj Dubai Development for more information.
Situated within an exclusive 3-tower complex of 27 to 30 storeys and raised from a 6-storey podium, The Lofts offer unique views of the Burj Dubai Boulevard as well as the entire Burj Dubai Development - poised to become the most exclusive address in the world.
The apartments are available as one and two bedroom units. The emphasis throughout The Lofts is on light and space, high ceilings and floor-to-ceiling windows that are signature features of stylish apartments in European cities.
"The Lofts are different to anything seen in Dubai," said Naaman Atallah, Director of Sales, Emaar Properties. "Their buyers will be drawn from those who take a more individualistic approach to their lifestyles."
Atallah added: "Loft living has a long tradition in the most fashionable downtown addresses in the world and have been the preferred living space for artists and urban sophisticates from New York to Paris. It is contemporary living at its best. There has never been anything like The Lofts in Dubai before and we believe their time has come. They will define the Downtown Dubai style. These apartments are very fashionable, modern and reflect a style that manages to appeal to trendsetters the world over - from artists and architects to designers and IT geniuses. Yet the look and feel draws on design classics that go back centuries."
The Lofts are located along the 3.5 km long, 73 metre wide Burj Dubai Boulevard, which will become a vibrant pedestrian avenue connecting parks, trees and water features and thronged with street cafes, artists, colourful stalls, traditional and modern boutiques, world restaurants and resonating with the distinctive downtown buzz found in the likes of New Orleans and Paris' Left Bank. Bursting with life and character, the Boulevard will be a perfect destination for anytime of the day - whether for morning coffee in a typical Italian caf or dinner in a fine dining French restaurant.
Residents will enjoy exclusive amenities including, a leisure deck with open air swimming pools, open gardens with magnificent views and private garden courtyards.
The Lofts tower complex, designed with elegant proportions, combine traditional solid punched window expression with modern glass curtain wall. Each floor offers a maximum of 6 suites, each with panoramic windows and outdoor balconies.
Within the raised podium, air-conditioned arcades - accessible from each tower lobby - will provide a comfortable shopping environment during the summer months as well as access to the Boulevard the whole year round.
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About Emaar Properties PJSC:
Emaar Properties, the Dubai-based Public Joint Stock Company, is listed on the Dubai Financial Market and is part of the Dow Jones Arab Titans Index. Emaar is the No. 1 real estate company in the world in terms of market capitalisation. The company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base. In June 2005, the company crossed the historic 10,000 mark on the number of homes handed over to satisfied customers. Currently, it has several major real estate projects under various stages of development in Dubai including Arabian Ranches, Dubai Marina, Emirates Hills, The Views, The Meadows, The Springs, The Lakes and The Greens. The company also owns and manages the Gold and Diamond Park. Emaar has started construction on its most ambitious project to date, the Burj Dubai Development, which comprises the Burj Dubai, The Dubai Mall, The Boulevard, The Old Town, Old Town Island, The Residences, Burj Views, man-made lakes and landscaped parks and gardens. The company also has joint ventures and projects across the region covering Saudi Arabia, Egypt, Syria, Jordan, Morocco, India and Pakistan.
While continuing to actively pursue expansion in its core business of innovative, high quality real estate development, Emaar has diversified into related business lines to further build value for its 41,000 shareholders, which includes the Government of Dubai. Emaar owns and manages three subsidiaries - Dubai Bank, focused on retail and commercial banking; EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services; and Sahm, its IT services arm. Emaar is also the majority shareholder in Amlak Finance, UAE's first mortgage finance company. For further information, please visit www.emaar.com.
For further information, please contact:
Kelly Home
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide
In Middle East & North Africa
Tel: (+971 4) 335 5969, Ext 456
Fax: (+971 4) 335 6080
E-mail: k.home@asdaa.com
Linsey Worgan
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide
In Middle East & North Africa
Tel: (+971 4) 335 5969, Ext 456
Fax: (+971 4) 335 6080
David D'Souza
Manager - Corporate Communications
Emaar Properties PJSC
Tel: (+971 4) 367 3333
Fax: (+971 4) 367 3702
Email: davidd@emaar.ae
© Press Release 2005
