DUBAI: Emaar Group has appointed Chandrasekar Radhakrishnan as its new Head of Marketing. Chandrasekar Radhakrishnan informally known as ‘Chandru’, joins Emaar this month after his successful stints with leading global FCMG and telecom players for over two decades.
Chandrasekar Radhakrishnan will be responsible for the strategic marketing and communications for Emaar across the group, including Emaar Properties, Emaar Development, Emaar Malls, Emaar Hospitality, Emaar Entertainment and Emaar Leisure.
Speaking on his appointment, Mohamed Alabbar, Founder, Emaar Properties, said, “We continue to attract the best of global talent and I am delighted to welcome Chandru to the Emaar family. Chandru is a global marketeer with a proven track record of building reputable brands and a deep understanding of the digital landscape. Chandru will lead the centralised group marketing team and spearhead the transformation of marketing to drive equity and growth for the organisation globally, in today’s digitally connected world.”
With a combination of international and domestic experience, Chandrasekar Radhakrishnan will also be responsible for driving marketing effectiveness and efficiency, while strengthening Emaar’s brand presence globally. Across his various roles at Coca-Cola, Nestlè, Airtel, Marico and Britannia, Chandrasekar Radhakrishnan has effectively led domestic and global brand teams, built digital competencies, driven creative excellence and strengthened external partnerships.
About Emaar Properties:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.7 billion sq. ft. in the UAE and key international markets.
With a proven track-record in delivery, Emaar has delivered over 72,100 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue-generating assets with over 1,140,000 square metres of leasing revenue-generating assets and 27 hotels and resorts with 5,895 rooms (includes owned as well as managed hotels). Today, 50 per cent of the Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.
Burj Khalifa, a global icon, and The Dubai Mall, the world's most-visited retail and lifestyle destination, are among Emaar’s trophy destinations.
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