Sets Benchmark for Sales Offices in Region
Dubai: 12 March 2007 - Mohammed Al Habbai, CEO of Dubailand, a member of Tatweer today officially announced the 180,000 sq ft Dubailand headquarters is now open to public, providing a preview of the architectural and landscape marvels at the region's largest tourism and entertainment project.
Mohammed Al Habbai, CEO of Dubailand said: "It was the vision of HH Sheikh Mohammed that began this road to a world of fun and leisure. The concept of the headquarters is unique with scale models that reflect the innovation and creativity of Dubailand.
"The headquarters will set new benchmarks for such sales offices in the region in providing investors and visitors with a glimpse of the project's offerings."
Situated on the Dubailand roundabout on Emirates Road, the headquarters, now open to the public, is uniquely designed as a mini Dubailand, featuring a 3,200 sq ft scale model of the entire development.
The exhibition area of the headquarters will feature a host of interactive features, both audio and visual. A snow dome will delight visitors with its virtual ice cracks. Adding to its attraction is a 35 metre high motorbike positioned at the top of the sales centre, a 220 m roller coaster, a man made volcano, miniature space shuttle and a racing car. Two Bengal tigers, housed in a dedicated secure enclosure, will add to visitors' excitement to the centre.
Conceived as the largest destination for family-oriented, tourism and entertainment in the Middle East, Dubailand will have a number of theme parks, including one of the largest water parks in the world.
"We are thrilled to share the excitement that all of us experience in translating the vision of Dubailand. Visitors to the headquarters will be able to see for themselves the progress being made towards delivering a unique project that will significantly add to Dubai's positioning as a multi cultural tourist haven," said Al Habbai.
Dubailand, situated alongside the Emirates Road, will cover an area of three billion square feet. It will feature several attractions catering to the entire family. These include the 'The Restless Planet', a dinosaur theme park being developed in cooperation with the Natural History Museum in the UK; a Sports City, featuring large state-of-the-art stadiums; the Great Dubai Wheel; the Islamic Culture and Science World; the Mall of Arabia, set to become one of the largest shopping centres in the world and the Tiger Woods Dubai. Current operational projects include; Global Village, Dubai Autodrome, Plantation Polo and Equestrian Club.
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About Dubailand
Dubailand, a member of Tatweer, is the world's most ambitious tourism, leisure and entertainment project, catering to the needs of the entire family. The unique 3 billion sq. ft. development has been designed to catalyze the position of Dubai as an international hub of family tourism, appealing to tourist segments across genders, age group, world regions and activity preferences. Dubailand is projected to attract millions of tourists annually from around the world.
The diverse projects under Dubailand include theme parks, eco-tourism projects, shopping malls, restaurants and residential units that are being developed by UAE, GCC and international investors.
A product of extraordinary vision, Dubailand will be an attractive place to 'live, work and play' for the emirate's growing population, both as a leisure destination and an appropriate setting for business and entertainment development.
About Tatweer:
Launched in December 2005 Tatweer is one the region's most promising enterprises and a Member of Dubai Holding. It owns nine market-leading companies and managing an ambitious business development plan.
Its current portfolio is divided into Energy & Healthcare, Tourism & Entertainment, Industry & Knowledge. Its entities are Dubai Healthcare City, the region's hub for world-class quality healthcare services; Mizin, one of the most advanced real estate companies in the region; "The Tiger Woods - Dubai" an exclusive golf community that will include a Tiger Woods designed Golf Course; Dubailand, one of the biggest leisure, entertainment and tourism destinations in the Middle East region; Dubai Industrial City, an industrial township to develop Dubai as a leading manufacturing hub; Bawadi, the world's leading hospitality and entertainment project bringing 31 hotels and more than 29,000 hotel rooms; Dubai Energy, investing in regional and global energy opportunities and building a diversified investment portfolio; Dubai Mercantile Exchange, the first commodity futures exchange in the Middle East; Global Village, which brings together 160 different countries showcasing myriad cultures; and Moutamarat, the first Arab initiative organizing research-based conferences and exhibitions.
A Member of Dubai Holding, Tatweer and its entities will continue to consolidate a group of life-improving industries. In addition, it has pioneered the market with joint venture initiatives with leading companies such as the New York Mercantile Exchange or the Saudi Research and Publishing Company.
Tatweer will continuously strive for world-class performance implementing leadership development to drive and sustain business excellence, quality and high performance.
For further information
Agency:
Tarek Sakik
Senior Account Manager
Jiwin the Public Relations Arm
Of Dubai Press Club
Phone: +971-4-3613593
Email: Tarek.Sakik@Jiwin.ae
Suma.Suresh
Media Relations
Tel: 04-3613333
Fax: 04-3688001
Email: suma.suresh@jiwin.ae
© Press Release 2007
