Dubai - United Arab Emirates: Emirates Neon, the leading name in signage and advertising, has concluded an unprecedented triple year double contract with Dubai Transport Corporation, in which Emirates Neon will have exclusive advertising rights to lease media spaces, both in the interior and on the exterior of Dubai Transport's full fleet of taxis and 92 Inter-Emirates buses.
"We can safely say that the repercussions of this momentous deal will be felt throughout the regional outdoor media industry. Since our operations began in 1976, Emirates Neon has been at the forefront of our field. This new agreement with Dubai Transport Corporation only further endorses our status as an undiminished leader and cements our already recognized reputation as the leading regional player, in all aspects of signage and advertising," said Mr. Rehan Merchant, Executive Director, Emirates Neon.
This new deal is considered to be the most prime advertising contract for Emirates Neon and will make the company the only business establishment of its kind that is able to provide a full-package in transit advertising in the entire Middle East.
Emirates Neon is now in the enviable position of being a one-stop-shop, offering multi-format advertising solutions based on the individual clients requirement.
The agreement allows Emirates Neon exclusive advertising rights on 1,000 out of 2,700 taxis that are operated by Dubai Transport Corporation. These 1,000 taxis are the only kind in operation across Dubai.
While Dubai Transport taxis will provide clients with the best transit advertising solutions, the Inter-Emirates buses will cater for further excellent out-road solutions, especially on popular routes that include Dubai to Sharjah, Ajman Ras Al Khaimah, Um Al Quain, Masafi, Dhaid and Fujairah.
"The new deal represents a testament to Emirates Neon's unparalleled expertise and industry know-how that they were specifically chosen for this agreement."
"The agreement with Emirates Neon provides us with a single integrated solution that covers both taxi and bus advertising, a nominal condition that no other company was able to meet. Based on Emirates Neon's previous huge success and the fact that taxi advertising needs certain professional competence, we were certain that in choosing Emirates Neon, we would be guaranteed success," said Mr. Obaid Al Mulla, Director General, Dubai Transport Corporation.
Emirates Neon has a long and distinguished career in all aspects of taxi and bus wrapping and operates from its various premises across the UAE. The company has built on its remarkable reputation that guarantees its clients the highest level of quality and service, with its professionally qualified team of workers who ensure that all the vehicles carrying advertising are continuously well-kept and constantly maintained.
Also, Emirates Neon is the only company in the region that has the capability of providing full-body vehicle wrapping to, on average, some 300 vehicles a month. No other company has either the capacity or expertise to match Emirates Neon's vehicle graphic and branding capabilities.
"The agreement will be a major milestone in the historical development of this company. Since our inception in 1976, I know of only a handful of other special occasion to match this one. We have been growing from strength to strength and our deal with Dubai Transport Corporation will go far to establish Emirates Neon as the unparalleled business success story, it so rightly deserves to be," said Mr. Hanif Merchant, Chairman and Managing Director, Emirates Neon.
-Ends-
About Emirates Neon:
Emirates Neon Group has been in the signage and outdoor advertising industry since 1976. It employs 650 people at its UAE headquarters. Among the company's other UAE clients are Dubai Municipality, Dubai Civil Aviation, Jebel Ali Free Zone, major hotels, shopping centres and blue-chip multi national companies. Emirates Neon Group consists of Emirates Neon, Emirates Outdoor, ABC Digital Prints, ABC Digital Network and ABC Industries.
For further details please contact:
Yasser Fathy/Tarek Ballout
Arabia PR FZ LLC
Tel: + 971 4 391 12 00
Fax: + 9714 390 45 11
yasser@dubaimediacity.net
© Press Release 2004
