Dubai, United Arab Emirates: The 21st edition of Dubai Summer Surprises (DSS) kicked off today to shoppers’ excitement with an abundance of activity taking place citywide. Majid Al Futtaim’s six shopping malls played host to an exclusive mega 12-hour sale just for the opening day, giving shoppers an incredible 25% to 90% discount across stores. Other exciting events across the city held just for DSS included a ‘Spin the Wheel’ promotion at Modhesh World, special family entertainment and attractions as well as comedy shows.
DSS will run until 4 August and will offer an extraordinary variety of shopping experiences and events; from deals of the day and raffles to special appearances by Modhesh, family friendly shows and competitions, there’s something for everyone to enjoy this DSS.
For a full update on DSS activities, visit: www.dubaisummersurprises.com or follow @DSSsocial for the latest information.
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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar and Dubai Festivals and Retail Establishment.
FOR FURTHER INFORMATION, PLEASE CONTACT:
Dubai Tourism
mediarelations@dubaitourism.ae
+971] 600 55 5559
+971] 4 201 7631
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