12 June 2014
Centrepoint, Max and Emax openings further enhance the mall's homeware, electronics and fashion offerings

Dubai - Dubai Festival City Mall shoppers and existing retailers have warmly welcomed the UAE-born brands of Centrepoint, Max and Emax at today's official opening of these market leading retailers.

The three new stores cover over 100,000 square feetacross two levels of Dubai Festival City Mall.  These stores join the recently opened Emax store and further add to Dubai Festival City Mall's homeware, fashion and children's offerings.  Centrepoint, with its popular Babyshop, Splash, Lifestyle and Shoemart brands, will anchor the southern end of the mall adding further to Dubai Festival City Mall's appeal as a one-stop family destination.

The three Landmark Group stores were launched today during a ribbon cutting event at Dubai Festival City Mall in the presence of Murray Bell, Managing Director, Retail, Al-Futtaim Group Real Estate, David Robinson, General Manager, Retail Development, Al-Futtaim Group Real Estate,Vinod Talreja,Director, Centrepoint, Ramanathan Hariharan,CEO, Max Fashions and Neelesh Bhatnagar, CEO, Emax Electronics.

"Bringing Max, EMAX and Centrepoint to our mall will significantly strengthen our fashion, homeware and electronics offerings and provide our visitors with the widest variety of shopping options. We value the strength of our established, and long standing, relationship with the Landmark Group and would like to extend our deepest gratitude for their enduring support, commitment and solid partnership,not only in the UAE, but across the region," said Murray Bell, Managing Director, Retail, Al-Futtaim Group Real Estate.

Dubai Festival City Mall is strategically located in Dubai, enjoyinga unique waterfront location with a growing resident and tourist population. These strong fundamentals, together with the continued growth across Dubaiand positive retailer demand, have resulted in the mall continuing itsexpansion and refurbishment plans. Expo 2020 is expecting to lure over 20 million visitors in the next six years, and we want to play a significant role in the retail sector's evolution.

The first phase of the redevelopment was completed in late 2013,and the opening of a furtherthree Landmark Group brands positively endorses thesuccess of the transformations to date.

"The opening of the three Landmark Group stores paves the way for the addition of even more popular brands including the launch of Dubai Festival City Mall's first H&M store which is on course to welcomecustomers by September this year. Dubai Festival City Mall continues to make positive improvements to exceed the changing needs of our ever expanding shopper base," concluded Mr. Bell.

-Ends-

About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project which covers 5.2 million square metres and stretches 3 km along the historic Dubai Creek that optimizes the thriving and visionary spirit of Dubai.

Dubai Festival City is an established creek side, mixed use destination and premier waterfront community interconnecting finest residential, shopping, dining, leisure & entertainment, international hotels, schools, golf course, automotive park and offices. It is formed into three distinct districts and connected by a 30 kilometres internal road network and creek side promenade. This existing community offers freehold villas and apartments for sale and lease which combine traditional and contemporary architecture. Upon completion, the community will be home to 50,000 residents living in 20,000 villas and apartments, and ideal place to work for 50,000 office staff.

Dubai Festival City has recently won 3 top recognitions at The Arabian Property Awards 2010, in the categories of Best Mixed Use Development for Dubai Festival City, Best Residential Development for Al Badia Hillside Village, Dubai Festival City and Best Retail Development for Festival Centre, Dubai Festival City.

About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 1,800 outlets encompassing over 23 million square feet across the GCC, India, Egypt, Turkey, Jordan, Lebanon, Yemen, Libya, Nigeria, Sudan, Kenya, Tanzania, Pakistan, Iraq and Sri Lanka.

Landmark Group has a strong workforce of over 50,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Beautybay, Iconic, Sportsone, Max, Shoexpress, Home Centre, Home Box, Emax, and LandmarkShops.com. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.

The Group has also diversified in the leisure, food, hospitality and healthcare segments with Fun City, Balance Wellbeing, Citymax Hotels, Candelite, Fitness First and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets and iCare Clinics, primary healthcare clinics for the family.

For more information please visit, www.landmarkgroup.com

For further information, please contact:
Lizelle Fitoussi   
General Manager - Marketing   
Dubai Festival City    
Tel: +971 4 425 4921    
Fax: +971 4 425 4949     
Email: lizelle.fitoussi@alfuttaim.ae   

Ayad Nahas
Public Relations Manager
GMASCO - An Al-Futtaim Group Company
Tel: +971 4 208 5853
Fax: +971 4 256 5584
Email: Ayad.Nahas@gmasco.com

© Press Release 2014