Dubai, UAE - Continually making efforts to improve upon the services it offers, du has expanded the Arabic library available through its Video On Demand service, a popular feature among du TV's customers, by joining hands with entertainment company Rotana.
Through this tie-up, du TV customers will have access to Arabic music and almost 200 additional Arabic-language movies, ranging from much-loved classics to the latest releases, such as Assal Eswed, Samir w Shahir w Bahir and Nour Einy, all of which can be enjoyed through du's Video On Demand service. This is the first and biggest video on demand deal in the region, delivering high quality, variety and, most of all, absolute viewing convenience to du TV viewers, in line with the telecommunications company's commitment to providing the best to its customers.
"It has been our aim since the very beginning to continually offer our customers the best that is available. By joining hands with Rotana, we are strengthening our Video On Demand library, allowing us to bring the very best from the world of Arabic cinema and music right into our customers' living rooms," commented Farid Faraidooni, Chief Commercial Officer, du.
Arabic film fans will have their viewing experience enhanced with the convenient features offered by Video on Demand, which allows viewers to watch movies whenever they want and then pause, rewind and fast forward as they please.
Classic movies will be shown in the Subscription window, where customers can watch as many titles as they wish for a minimal monthly fee. Some titles will be made available to du TV Customers at no extra cost through its new On Demand Club, while other titles can be rented from as little as AED7 for 48 hours.
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Editors Notes
On Demand is a revolutionary way of watching TV which offers you:
Convenience - you can watch the show of your choice whenever you want just by using your du TV remote control.
Choice - enjoy a broad selection of the best movies, TV series, kids' shows and music videos.
Control - Rewind, pause and fast-forward just like with DVD.
Movies On Demand
Enjoy the latest Arabic, Hollywood and Bollywood movies, starting from just AEd7 per movie.
Once rented, the movie is yours to watch for 48 hours. Rentals are charged as part of your home services bill, issued every month.
On Demand Club
On Demand means TV is no longer the same. With thousands of Hollywood, Bollywood and Arabic movies, documentaries, TV series, kids' shows, music and more to choose from, now you have the power to redefine what you want to watch, and how you want to watch it.
You will have all you can watch access to:
TV Choice Club - Your favourite TV shows are available for you to watch any time. Enjoy a premium selection of popular Hollywood and Arabic TV series.
Movies Club - With all-time classics and blockbuster movies in DVD quality, Movies club is your very own movie collection!
Kids' Club - Your kids will love these popular children's TV series and fun movies selected for them to enjoy any time.
Music Club - Groove to the latest music video hits from the biggest and best artists.
In addition to the above-mentioned initiatives, du is running several Ramadan activities throughout the month of August.
- du's Mawaed Al Rahman (Iftar tents) provide free, nutritious Iftar meals to the less fortunate in Dubai, Sharjah and Abu Dhabi. These will distribute 80,000 meals funded by the telecommunications company and with donations from du employees.
For the first time, du customers are invited to donate money or volunteer time, which is easily done by SMSing a shortcode, as follows:
Denominations | Shortcode |
Menu | 8000 |
AED20 | 8020 |
AED30 | 8030 |
AED50 | 8050 |
AED100 | 8100 |
AED200 | 8200 |
Donate your time as a volunteer and help us with the distribution of the meals. We want to make our visitors' experience a pleasant one by shortening the wait time. This can be done only by increasing our manpower. If you would like to join us and help out, please send in your contact details and the date/s you would like to volunteer on to nasser.alfalasi@du.ae. Nasser will contact you individually to work out the details of your volunteer time slot. |
- A Ramadan Bouquet is available for all du mobile customers, featuring a carefully compiled selection of top content for the Holy Month, including prayer times, Azan Iftar announcements, messages from Islamic scholar Dr Omar Abdelkafy and more. Customers can subscribe to this service for just AED5 per week. In addition, customers can opt to receive free Qur'an recitations from top Sheikhs.
- du has partnered with Madinat Jumeirah to present an exclusive, traditional Ramadan experience at the exquisite Al Majlis.
For more information on du's Ramadan activities, please visit www.du.ae.
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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become du mobile customers.
Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du's retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.
du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
For further information, please contact:
Saugat Chatterjee | Reka Sepsy |
© Press Release 2011
