Dubai, UAE, 27 August 2014: In response to the increasing demand for faster connectivity at all times and anywhere, du will expand its 4G LTE network by 25% - beyond the company's original plans for expansion in 2014. du doubled its 4G LTE footprint in the first 3 months of 2014, and is working on completing this additional expansion by the end of the year.
"Our internal analysis and monitoring of data usage patterns on our network has shown very healthy growth, in line with global trends," said Saleem Albalooshi, Executive Vice President, Network Development and Operations, du. "In order to provide our customers with the best experience, we have added value to our network by increasing it beyond our original plans for 2014. This will allow customers to experience seamless 4G LTE connectivity in more areas than before, truly paving the way for the fulfillment of both the Smart Government and Smart City initiatives."
The increase in du's 4G LTE network footprint will mean better speeds and higher bandwidth for customers, than will enhance the experience when downloading, streaming videos, gaming and so on.
Globally, mobile data traffic in Q1 2014 exceeded the total mobile data traffic of 2011, according to Ericsson's latest Mobility Report. The same report anticipates a compound annual growth rate of around 45% between 2013-2019, leading to a 10 times increase by the end of 2019.
du is committed to ensuring that customers enjoy the highest level of experience and convenience on its network. To do so, the company continually implements upgrades with the latest technology innovations, to provide an amplified level of service. Within 2014 alone, du has introduced Voice over LTE (VoLTE) technology, an innovative addition that allows customers to browse the internet while making crystal-clear voice calls. du is the first in the region to install and test VoLTE on a live network, and has the world's fastest deployment at just 80 days.
Additionally, working with international vendors and technology powerhouses, du held a successful field test for LTE-A Carrier Aggregation between the 800MHz and 1800MHz bands; this technology allows for greater speed and reliability for mobile subscribers. The company also plans to deploy IP Multimedia Subsystem (IMS) on its network later in 2014, further enhancing customers' experience when using du's network.
-Ends-
About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.
We remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment. By the end of Q1 2014, more than 7.5 million individual customers and over 80,000 businesses have chosen to use our services. In 2013 we were awarded the Dubai Chamber CSR Label for the second year in recognition of our continuing commitment to CSR best practice and the Small Energy Award - Golden Category at Emirates Energy Award for our LEED platinum-certified Fujairah retail shop. We were also awarded with the Premier Plan Best Business Service commsMEA awards in 2013 and the award Best Cloud Provider for Datamena at Telecom Review Industry Awards.
du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name 'du'.
For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae
Reka Sepsy
LeoComm PR
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email:reka.sepsy@leocommpr.com
© Press Release 2014
"Our internal analysis and monitoring of data usage patterns on our network has shown very healthy growth, in line with global trends," said Saleem Albalooshi, Executive Vice President, Network Development and Operations, du. "In order to provide our customers with the best experience, we have added value to our network by increasing it beyond our original plans for 2014. This will allow customers to experience seamless 4G LTE connectivity in more areas than before, truly paving the way for the fulfillment of both the Smart Government and Smart City initiatives."
The increase in du's 4G LTE network footprint will mean better speeds and higher bandwidth for customers, than will enhance the experience when downloading, streaming videos, gaming and so on.
Globally, mobile data traffic in Q1 2014 exceeded the total mobile data traffic of 2011, according to Ericsson's latest Mobility Report. The same report anticipates a compound annual growth rate of around 45% between 2013-2019, leading to a 10 times increase by the end of 2019.
du is committed to ensuring that customers enjoy the highest level of experience and convenience on its network. To do so, the company continually implements upgrades with the latest technology innovations, to provide an amplified level of service. Within 2014 alone, du has introduced Voice over LTE (VoLTE) technology, an innovative addition that allows customers to browse the internet while making crystal-clear voice calls. du is the first in the region to install and test VoLTE on a live network, and has the world's fastest deployment at just 80 days.
Additionally, working with international vendors and technology powerhouses, du held a successful field test for LTE-A Carrier Aggregation between the 800MHz and 1800MHz bands; this technology allows for greater speed and reliability for mobile subscribers. The company also plans to deploy IP Multimedia Subsystem (IMS) on its network later in 2014, further enhancing customers' experience when using du's network.
-Ends-
About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.
We remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment. By the end of Q1 2014, more than 7.5 million individual customers and over 80,000 businesses have chosen to use our services. In 2013 we were awarded the Dubai Chamber CSR Label for the second year in recognition of our continuing commitment to CSR best practice and the Small Energy Award - Golden Category at Emirates Energy Award for our LEED platinum-certified Fujairah retail shop. We were also awarded with the Premier Plan Best Business Service commsMEA awards in 2013 and the award Best Cloud Provider for Datamena at Telecom Review Industry Awards.
du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name 'du'.
For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae
Reka Sepsy
LeoComm PR
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email:reka.sepsy@leocommpr.com
© Press Release 2014
