- DP World launches brand refresh marking transformation into global trade enabler
- Expo 2020 will gather leaders of politics and commerce in Dubai over next six months
DUBAI: Sultan Ahmed Bin Sulayem, Group Chairman and CEO, has cut a ribbon to open the DP World Flow pavilion at Expo 2020. DP World’s pavilion is designed around the theme of Making Trade Flow. Visitors will be able to explore the movement of commerce around the world that drives the global economy, giving a unique insight into the innovative technology of supply chains. DP World operates a network of ports and data-driven logistics businesses around the world, including Dubai’s flagship port Jebel Ali.
The opening of the DP World pavilion is also the unveiling of DP World’s refreshed brand, which symbolises the company’s transformation from a single port in Dubai, into a global leader in logistics with ports and terminals around the world, economic zones and marine services, moving 10 percent of global commerce. DP World is leading innovation including the development of Hyperloop and BoxBay, as well as using data to develop platforms and services that offer more visibility, control and efficiency to supply chains than ever before.
Sultan Ahmed Bin Sulayem, Group Chairman and CEO of DP World said: “DP World is ushering in a new era of global mobility and trade, which we are showcasing at Expo 2020 in Dubai. We want to inspire people about how trade impacts their everyday lives, and DP World’s role as a global trade enabler. Our refreshed brand signals our transformation into an integrated logistics company that harnesses data and infrastructure to move goods from the factory floor to the customer’s door.”
The DP World Flow pavilion will be open from 1st October until the end of March. As well as the exhibition galleries, the FlowLive event programme will bring together leaders of governments and commerce to shape the future of world trade. The education programme is designed to inspire young people to join the logistics industry.
After Expo 2020 the pavilion will be transformed into an education institute becoming a permanent feature of Expo 2020 Dubai’s legacy District 2020, reinforcing Dubai’s position as a knowledge-based economy.
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For DP World media enquiries, please contact:
Roland Buerk, Head of Media Relations
DP World
Tel: +971 50 6287856
roland.buerk@dpworld.com
Hakam Kherallah, Int’l Media Relations Manager
DP World
Tel: +971 50 5522610
hakam.kherallah@dpworld.com
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About DP World
We are the leading provider of worldwide smart end-to-end supply chain logistics, enabling the flow of trade across the globe. Our comprehensive range of products and services covers every link of the integrated supply chain – from maritime and inland terminals to marine services and industrial parks as well as technology-driven customer solutions.
We deliver these services through an interconnected global network of 129 business units in 55 countries across six continents, with a significant presence both in high-growth and mature markets. Wherever we operate, we integrate sustainability and responsible corporate citizenship into our activities, striving for a positive contribution to the economies and communities where we live and work.
Our dedicated, diverse and professional team of more than 55,000 employees from 134 countries are committed to delivering unrivalled value to our customers and partners. We do this by focussing on mutually beneficial relationships – with governments, shippers, traders, and other stakeholders along the global supply chain – relationships built on a foundation of mutual trust and enduring partnership.
We think ahead, anticipate change and deploy industry-leading technology to further broaden our digital vision to disrupt world trade and create the smartest, most efficient and innovative solutions, while ensuring a positive and sustainable impact on economies, societies and our planet.
© Press Release 2021
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