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Moviegoers in Qatar will be able to choose from 18 screens including Qatar's first 4DX cinema and three other exclusive new entertainment concepts.
Doha - Doha Festival City, Qatar’s premier entertainment, retail and hospitality destination set to open in March, has announced the mall will be home to the Middle East’s most innovative and customer-focused cinema exhibitor, VOX Cinemas. Set to revolutionise the cinema experience for audiences with 18 screens, the Majid Al Futtaim Cinemas brand outlet will include four new concepts completely unique to Doha Festival City.
Trevor Hill, General Manager, Doha Festival City, said, “VOX Cinemas is one of the most highly anticipated brands for our customers and we are delighted to be bringing this concept to Qatar for the first time – showcasing what it does best. Doha Festival City is more than just a shopping destination, it is a place where visitors will be able to take advantage of a huge variety of activities and VOX sets the precendent for the premium experience on offer.”
The VOX 4DX concept, exclusive to VOX Cinemas in the Middle East, will finally be available for movie lovers in Doha. Going beyond the confines of the theatre, the cinema’s 4DX technology transports audiences into another world with simulated rain, wind, thunder, lightning, motion and even scents. Equipped with dynamic 4DX motion chairs and engaging environmental effects, 4DX turns each movie into a journey beyond imagination.
VOX Cinemas’ luxury culinary concept THEATRE by Rhodes, the brainchild of Michelin Star celebrity chef Gary Rhodes and the first of its kind in Qatar, will combine the perfect mix of fine food and film. Customers can relax in reclining leather armchairs and indulge in a gourmet menu which is brought straight to their cinema seat. In another exclusive offering for those who believe bigger is better – VOX MAX includes a wall-to-wall screen and the latest in sound technology. Whilst VOX KIDS is a fun-filled cinema for little ones with an adjoining party room perfect for birthday celebrations.
Across all 18 screens, customers will be able to watch the latest Arabic, Indian and Hollywood blockbusters, as well as specially selected global film choices in world-class surroundings.
Cameron Mitchell, CEO Majid Al Futtaim Cinemas - VOX Cinemas, said: "As the biggest and most rapidly growing cinema exhibitor in the region, we are proud to bring our award winning and unique cinema experiences to audiences in Qatar. Demand for innovative entertainment experiences is on the rise in Qatar which is why this partnership was a perfect next step for us.With an 18-screen cinema complex, unparalleled customer experiences, innovative concepts and high quality food and beverage, cinemagoers in Doha can expect many great moments and we are looking forward to a successful, long-term partnership with Doha Festival City."
The QAR 6.5 billion Doha Festival City is home to a world-class range of entertainmentand shopping experiences, all with an exceptional level of service. Easily accessible with 8,000 parking spaces, including valet, VIP parking and dedicated bus and taxi drop off zones for visitor convenience, Doha Festival City is perfectly situated to offer movie-goers and cinema buffs the ultimate cinema escapism.
For more information visit: www.festivalcitydoha.com
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About Doha Festival City
Set to open its doors in Q1 2017, Doha Festival City celebrates the best in entertainment, retail and hospitality. With a gross building area the equivalent size of 94 football pitches, and a Gross Leasable Area of 244,000 sqm, the QAR 6.5 billion mixed-use development will include the biggest mall in Qatar and one of the largest entertainment and retail developments in the Gulf.
Bawabat Al-Shamal Real Estate Company WLL (known as BASREC), is the developer and owner of Doha Festival City. BASREC is a joint venture which comprises Dubai-based Al-Futtaim Real Estate Services, Qatar Islamic Bank (QIB), AQAR Real Estates Development & Investment Company, and a private Qatari investor. Al-Futtaim Group Real Estate (AFGRE) will be the managers and operators of Doha Festival City, one of the region’s most unique entertainment, retail and hospitality offerings.
Doha Festival City is a destination with a world-class entertainment complex, and will be home to indoor and outdoor attractions unique to Qatar. This comprehensive mix of entertainment– from Qatar’s first VOX 4D cinema complex with 18 digital screens, to outdoor spaces for exercise and cycling is designed to appeal to all ages. In addition, Doha Festival City will delight visitors with four unique theme parks, including “Angry Birds World” – the first of its kind in the Middle East, “Snow Dunes” - Qatar’s first indoor snow park, “Juniverse” – an edutainment park for children that harnesses the power of dynamic learning and “Virtuocity” - created exclusively for teens and adults, the park delivers an immersive digital experience.
Currently home to IKEA which has been trading since 2013, Doha Festival City will have more than 500 carefully selected international and local brands, many of which will be making their Qatar debut. Easily accessible and offering 8,000 parking spaces, the project will also see the addition of a five-star hotel and convention center which will break ground in 2017, opening in 2018.
For more information visit www.festivalcitydoha.com
About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 31 countries through more than 200 companies. The group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass, Asia, Australasia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.
VOX Cinemas:
Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East’s most innovative and customer-focused cinema exhibitor. Owned and operated by Majid Al Futtaim Cinemas, VOX Cinemas is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. With 26 cinema complexes totaling 223 screens across the region, including 161 screens in the UAE, 15 screens in Lebanon and 47 screens in Oman, VOX Cinemas is now the Middle East’s largest and most rapidly growing cinema exhibitor.
The company is undergoing a 1 billion dirham investment that will see the company expand to operate 550 screens in the region by 2020. Tailoring every cinema location to the surrounding market place and customer preferences, VOX Cinemas offers a mix of cinema experiences including two luxury cinema concepts, the first one being VOX THEATRE by Rhodes which is a collaboration with Michelin Star Chef Gary Rhodes, and the second one being the much loved VOX GOLD luxury cinema experience. Taking the VOX MAX big screen cinema to the next level, VOX currently operates the Middle East’s largest cinema screen in the region at the Virgin Radio MAX screen in City Centre Deira in Dubai. VOX also has the very first and only IMAX with Laser screen in the Middle East, holds the Middle East’s exclusive rights to the immersive 4DX experience, and operates VOX KIDS, the very first cinema in the Middle East dedicated to kids having fun. VOX also recently introduced OUTDOOR, the first open air VOX Cinemas in the region located on Galleria Mall’s Rooftop in Dubai for the cooler months of the year.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 33,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 20 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls and My City Centre neighbourhood centres, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, and operates a portfolio of more than 160 outlets in 15 countries.
Majid Al Futtaim operates 194 VOX Cinema screens and 26 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company is parent to the consumer finance company issuing 'Najm' and ‘Voyager’ credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints and lululemon athletica, and a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
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Media Contacts
Leah Lenihan
Assistant Marketing Manager
Al – Futtaim Real Estate LLC
P.O. Box 207122, Doha- Qatar
Office: +974 4408 3695
Mobile: +974 3354 3932
Email: leah.lenihan@alfuttaim.com
Kaye Rawlings
Account Director
Impact Porter Novelli
Emirates Towers, 21st Floor | Dubai, United Arab Emirates
M 971 50 858 7178 | T 9714 330 4030 E 422
Email: k.rawlings@ipn.ae
© Press Release 2017
