Video library of 1,200 videos across 22 channels and 30 programs
New branded entertainment solutions for brands and advertisers
Dubai, UAE: 2 Pure Digital, the publisher behind some of the fastest-growing online portals in the region - such as nawa3em, gheir and raed, today announced the launch of the Online Lifestyle Network TV (OLN), a premium lifestyle and entertainment platform, that streams the most diverse array of content in Arabic language.
"We proud ourselves on developing innovative and dynamic platforms. With OLN TV, we have created a new vehicle for video content that spans the full spectrum of urban lifestyle and entertainment topics and interests, and delivers an amazing online experience for consumers, brands and advertisers alike", said Rudolf Jabre, Managing Director, 2 Pure Digital.
The strength of OLN TV lies in its ability to produce, package and distribute quality content and programming on a variety of lifestyle topics and subjects that engage, inspire and enable interactivity amongst consumers, men and women. To date, OLN TV has produced a library of over 1,200 videos, and this is just the beginning.
"Ultimately, the vision for OLN TV is to be the region's leading digital platform for lifestyle and entertainment content in Arabic language that reaches out to the savvy, affluent urban audiences in the Middle East", added Jabre.
"Furthermore we're keen to showcase the versatility of the platform and a major focus for OLN TV is on helping brands and advertisers strengthen consumer relationships around content in new and exciting ways, by creating customized and interactive branded experiences which are developed around their customers digital media content consumption habits and interests", concluded Jabre.
From business, entrepreneurship, technology and sports; to beauty, fashion, health and motherhood; along design, luxury and travel, OLN TV features an unprecedented depth and breadth of content delivered across 22 channels and some 30 programs.
OLN TV is accessible on iPads, iPhone and android tablets, and is designed to work in a web browser. Future versions in development will also enhance the online experience with social-media functionality.
© Press Release 2014
