01 August 2017
Dubai, UAE – World-renowned household family protection brand Dettol has topped the list of personal care brands in the UAE according to the inaugural global brand health rankings released by YouGov BrandIndex.
Consumer data from YouGov’s daily brand tracker over the past 12 months has found that Dettol is the strongest brand, ahead of Unilever power brand Dove and oral health and dental care favourite Colgate.
Vaseline and Oral B complete the top five.
YouGov UAE Brand Health Rankings: Top 5 – Personal Care
1. Dettol
2. Dove
3. Colgate
4. Vaseline
5. Oral B
The inaugural global brand health rankings used BrandIndex’s Index score for the list which assesses overall brand health. The Index score takes into account perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.
Scott Booth, YouGov’s Head of Data Products in MENA commented: “Within the top Personal Care brands in the UAE, we see several powerful global names emerge. Dettol have lead the way in the sector with consistent focus on core messaging around cleanliness and germ control that resonates strongly with the market. Dettol has also demonstrated an ability to deliver a diverse, cohesive product mix with a commitment to delivering high quality products along a strong value proposition which has elevated them above the competition.”
YouGov BrandIndex operates in 32 countries across the globe, covering markets in North America, South America, Europe, Africa, Asia and Australasia. The Inaugural Global Brand Health Rankings were conducted across sectors in 30 countries worldwide.
View the UAE 2017 Inaugural Global Brand Health Rankings >
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Dubai, UAE – World-renowned household family protection brand Dettol has topped the list of personal care brands in the UAE according to the inaugural global brand health rankings released by YouGov BrandIndex.
Consumer data from YouGov’s daily brand tracker over the past 12 months has found that Dettol is the strongest brand, ahead of Unilever power brand Dove and oral health and dental care favourite Colgate.
Vaseline and Oral B complete the top five.
YouGov UAE Brand Health Rankings: Top 5 – Personal Care
1. Dettol
2. Dove
3. Colgate
4. Vaseline
5. Oral B
The inaugural global brand health rankings used BrandIndex’s Index score for the list which assesses overall brand health. The Index score takes into account perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.
Scott Booth, YouGov’s Head of Data Products in MENA commented: “Within the top Personal Care brands in the UAE, we see several powerful global names emerge. Dettol have lead the way in the sector with consistent focus on core messaging around cleanliness and germ control that resonates strongly with the market. Dettol has also demonstrated an ability to deliver a diverse, cohesive product mix with a commitment to delivering high quality products along a strong value proposition which has elevated them above the competition.”
YouGov BrandIndex operates in 32 countries across the globe, covering markets in North America, South America, Europe, Africa, Asia and Australasia. The Inaugural Global Brand Health Rankings were conducted across sectors in 30 countries worldwide.
View the UAE 2017 Inaugural Global Brand Health Rankings >
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© Press Release 2017
