With a total seating capacity of over 2,200, CineRoyal Dalma Mall raises the movie-going experience with exclusive VIP halls

Four halls equipped for 3D screening; all cinemas with advanced audio-visual capabilities

Dedicated screenings for mothers and babies on Sundays and Tuesdays

Abu Dhabi; August 30, 2011: Dalma Mall, the largest shopping and lifestyle destination in Abu Dhabi, has now opened the UAE capital city's largest cineplex - the 14-screen CineRoyal Cinemas.

The addition of CineRoyal Dalma Mall, offering a total of over 2,200 seats and unprecedented cine-going experiences, underlines the evolution of the mall as the Emirate's must-visit lifestyle, shopping and leisure destination.

Sprawling over 5,530 square metres, CineRoyal Dalma Mall can be conveniently accessed by residents and visitors to Abu Dhabi with the cinemas directly linked to a mall's car park with over 7,500 spaces. The cineplex is operated by CineRoyal Cinemas, a subsidiary of Royal Group of Companies, and brings several new additions that will appeal to movie-goers.

Key among these are the introduction of two Platinum Screens assuring the highest standards in personalised service and luxury, and four halls for 3D film screenings. All 14 halls feature state-of-the-art Sony 4K digital projectors, assuring top-notch audio-visual capabilities. The only cinema in Abu Dhabi with certified Dolby audio, the digital screens at CineRoyal Dalma Mall also have advanced JBL speakers.

Rashid Doleh, Executive Director, Dalma Mall, said: "We are delighted to welcome CineRoyal Cinemas to Dalma Mall, which continues to enhance its entertainment portfolio. The addition of CineRoyal Cinemas marks our commitment to establish the mall as not only Abu Dhabi's largest shopping mall, but also a definitive lifestyle destination with its ability to integrate and serve all needs of the local community. We are committed to developing Dalma Mall into one of Abu Dhabi's most popular retail and leisure destinations offering an unparalleled choice of brands that are currently unavailable in Abu Dhabi."

"When we launched our first multiplex a little over a year ago in Khalidiyah Mall, we had a plan to bring movies to life all over Abu Dhabi," said Fazal Ameen, Chief Executive Officer, CineRoyal Cinemas. "With the opening of Dalma Mall, we are one step closer to making that dream come true. We've worked hard to make sure that as we grow, we also get better and you'll notice that CineRoyal Dalma Mall has all the facilities and offerings that moviegoers have grown to love. We have paid attention to every little detail to ensure our moviegoers enjoy a consistently high quality of service."

CineRoyal Dalma Mall has ergonomically designed seats with wide legroom for optimum comfort. The Platinum Screens have dedicated staff to usher movie goers to their seats and take their refreshment orders. The multiplex also has snack concession stands and coffee counters for all movie goers.

Further enhancing the movie-viewing experience, the CineRoyal Dalma Mall will offer "Mums and Bubs" movie mornings with special timings for mothers and babies on Sundays and Tuesdays.

With a focus on service, CineRoyal Dalma Mall has been designed and managed taking into consideration the views and feedback from viewers.

The multiplex will host movie premieres of several upcoming blockbusters, in partnership with movie distributors. It will also offer corporates the option of special screenings, in addition to catering to birthday parties and other private get-togethers.

Dalma Mall currently houses a large Carrefour Hypermarket, Centrepoint, Home Centre, Fun City and Matalan along with a host of specialty stores. Marks and Spencer and Toys R Us are also due to open later this year.

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About Dalma Mall:
Dalma Mall is the largest shopping mall in the Emirate of Abu Dhabi. Situated opposite Mohamad Bin Zayed City at the heart of Abu Dhabi's growth corridor, Dalma Mall has a built-up area of 250,000 square meters and a gross leasable area of 152,000 square meters. The mall has a total capacity of over 400 retail outlets, to feature a wide array of entertainment and dining facilities along with an extensive parking facility with over 7,500 car parking spaces. Dalma Mall is developed and owned by The Developers LLC, a consortium of Abu Dhabi's leading business figures.

About CineRoyal Cinemas:
Realizing the power of cinema and the joy and cultural voice that it can bring to societies, CineRoyal Cinema was established in Abu Dhabi in November 2007 as a subsidiary of Royal Group of Companies. CineRoyal aims to provide a premium entertaining experience to audiences by combining the time-tested tradition of cinema with the technological advancements of today.

For further information, please contact:
Nitin Nambiar / Reem Diab
ASDA'A Burson-Marsteller
+9712 6334133
n.nambiar@asdaa.com / r.diab@asdaa.com

© Press Release 2011