• Contact; the first financing company rebrands its products across Egypt
  • 20 years of innovation, covering corporates, SMEs, and the Egyptian consumer community.

Cairo :  Contact Credit, authorized and regulated by the Financial Regulatory Authority, the first licensed consumer finance company in Egypt, a subsidiary of Sarwa Capital Holding for Financial Investments SAE, announces its marketing, digital transformation strategy and innovative rebranding in line with the Government’s initiatives of fintech and financial inclusion agenda.

Reinforcing its position as a pioneer in the non-banking financial industry, Contact announced the launch of its revamped interactive website and the restructuring of its already impressive portfolio of products and services.

With 20 years of innovative financing solutions, Contact’s eight customer-centric products include auto credit (passenger and commercial vehicles), consumer goods financing, insurance brokerage, home finishing and mortgage financing, placing consumer needs at the forefront of their strategy. Additionally, Contact provides commercial finance through its leasing and factoring services.

Mr. Saeed Zaatar, CEO of Sarwa Capital, shared the company’s vision confirming that “Our customer-centric approach and adoption of digital transformation is the essence of our strategy and vision. Disrupting the industry with comprehensive solutions that are packaged with the customers’ needs in mind and offering this to them through multiple digital touchpoints means that we are there throughout their financing journey”.

With a series of expansion plans and exciting new digital solutions in the pipeline, Contact has recently collaborated with a leading electronic payment platform, ensuring it builds on its promise of financial inclusion and alleviating the financial burdens of every Egyptian.

“Digital transformation is the cornerstone of today’s economy, and digital tools and connectivity are essential in helping businesses and people today more than ever in sight of the current circumstances. Adopting digital transformation, elevating the industry, while opening new

financial horizons for customers to realize their ambitions were the motivators behind the rebranding of our products” says Mrs. Yasmina Fahmy, Group GM – Marketing & Digital Transformation.

With access to over 2,500 points of sale covering car dealers, shopping merchants, and sports clubs, Contact has successfully been able to serve its customers nationwide with 24 branches across Egypt. Contact has innovatively renovated its products’ brands and website design to better present its financial services, improve communication, and bolster customer satisfaction and consumerism, further contributing to the growth of the Egyptian economy.

“Contact has been operating for the past 20 years, and being the 1st licensed financing company, it was important for us to be even closer to our customers providing them with all-inclusive packages where we can finance their needs for a car, a home, an insurance policy, their business or even their shopping.” adds Zaatar

“We wanted to make sure that we expanded our reach to as many beneficiaries as possible. Providing them with a channel for one-stop financing, where our website houses all Contact products under one umbrella, optimized for a seamless user experience, supported by a live chatbot that assists individuals through their experience” adds Fahmy commenting on the company’s digital disruption.

Earlier this year, Contact was awarded the 1st consumer finance license from the Financial Regulatory Authorities (FRA) operating under law 18/2020. Being the 1st licensed company is a testament to the trust and solid foundation that Contact  has built over the past 20 years. It has spearheaded the industry, offering corporates, businesses, and individuals with tailored financial services that match their personal and business needs.


About Contact Credit

Contact Credit is authorized and regulated by the Financial Regulatory Authority (FRA). Established in 2001, Contact is the first specialized consumer financing company in Egypt. Set up as an independent, management, and employee-led initiative, Contact is a subsidiary of the leading structured finance investment firm, Sarwa Capital Holding for Financial Investments SAE (SRWA.CA). The company has 24 branches and a customer base of 103,000 providing financing solutions within the Automotive (passenger and commercial vehicles), Leasing, Factoring, Insurance Brokerage, consumer goods financing, Mortgage and Finishing industry. Contact has a growing network that includes over 2,500 points of sale covering car dealers, shopping merchants, and sports clubs.

About Sarwa Capital

Sarwa Capital Holding for Financial Investments SAE (SRWA.CA) is a pioneer in consumer and structured financial services in Egypt. Operating since 2001, Sarwa adopts innovative approaches in extending its services, offering quality services with simple procedures and reaching a wide client base through its various subsidiaries, affiliates and partners. 

Sarwa’s financing division offers market leading services including consumer financing for new and used passenger and commercial vehicles and an array of consumer durables through Contact Credit, home finishing through Contact Mortgages, as well as commercial finance through Contact Leasing and Contact Factoring. Sarwa operates in insurance through Sarwa Insurance and Sarwa Life Insurance. Sarwa also offers an array of corporate financing services including securitization, structured debt and debt investment management. Sarwa Capital Holding for Financial Investments SAE is authorized and regulated by the Financial Regulatory Authority (FRA).

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