• Platform will empower banks in GCC to focus on developing solutions that meet the needs of their customers and employees rather than spending time on building commodity services

Dubai: Backbase, the global leader in Engagement Banking, has partnered with Microsoft to make its innovative Engagement Banking Platform available on Microsoft Azure Marketplace.

Backbase began its collaboration with Microsoft in 2021, involving integrating its Engagement Banking Platform with Microsoft Cloud for Financial Services, an industry-specific, integrated set of cloud solutions, with the Backbase Engagement Banking Platform serving in the engagement layer and fully using Azure’s underlying capabilities.

With Microsoft’s leading solutions for employee productivity, security, and compliance and Backbase’s pioneering platform for enabling seamless customer journeys, banks now take advantage of a fully integrated financial services offering. They can also spend more time focusing on developing what their customers and employees want and less time building commodity services.

Backbase’s Matthijs Eijpe, Regional Vice President EMEA, said: “Backbase is delighted to make our Engagement Banking Platform accessible to a much wider audience across the GCC via Microsoft Azure Marketplace. By leveraging the unique expertise and experience of both companies, we are able to provide a seamless pathway for banks and other financial institutions to achieve their digital transformation goals in a way that delivers truly compelling customer journeys. This is already evident in the work we are doing with banks in the region, and Microsoft’s expertise can play a pivotal role in enabling implementation to become easier.”

By combining each company’s strengths, clients can take advantage of a fully integrated financial services offering that allows banks to stop wasteful spending on legacy technology and start delivering real customer value by accelerating their digital transformation journey. The aim is to break down the delivery, product, and commercial barriers that prevent financial institutions from re-architecting banking around the customer.

The Backbase Engagement Platform extends Microsoft Cloud for Financial Services and is the customer-facing platform that leverages all Microsoft capabilities. Backbase offers ready-to-use customer journey frameworks, as well as a wide range of abilities that empower banks to build unique and tailored offerings suited to their customers’ needs.

Microsoft supports the engagement platform through its underlying layer of powerful, cloud-based infrastructure while facilitating security, compliance, and interoperability. This allows banks to move quickly and embrace a cloud-based operating model. The platform gives a financial institution’s employees the ability to reuse their existing Microsoft investments and tools, making it easier to integrate and implement Engagement Banking services, which in turn helps staff to serve customers more effectively.  

Hoda Younan, Microsoft Financial Services Lead for Middle East and Africa commented: “This news reflects Microsoft’s ongoing commitment to providing our enterprise customers with the technology they need to deliver on their bottom lines. By integrating Microsoft’s existing tools with the Backbase platform, financial institutions can take advantage of digitization while continuing to enjoy the capabilities and functionality of their Microsoft solutions without disruption.”

Users are now able to get a first-hand impression of this new platform by going directly to  Microsoft Azure Marketplace, as well as in person at the Microsoft Technology Center at Building No. 8, Dubai Internet City.

To arrange a hands-on experience and see how Engagement Banking can help you kickstart your digital transformation, please contact middle-east@backbase.com


About Backbase

Backbase is on a mission to re-architect banking around the customer.

Backbase created the Backbase Engagement Banking Platform – a unified platform with the customer at the center, helping banks orchestrate seamless journeys across every stage of the customer lifecycle. From customer onboarding, to customer servicing, customer loyalty and loan origination, we help financial institutions surpass customers’ expectations in every phase of the customer lifecycle. Built from the ground up with the customer at the heart, our Engagement Banking Platform easily plugs into existing core banking systems and comes pre-integrated with the latest fintechs so financial institutions can innovate at scale.

Industry analysts Forrester, Gartner, Omdia and IDC continuously recognize Backbase’s category leadership position. Over 150 financials around the world have embraced the Backbase Engagement Banking Platform  - including Banque Saudi Fransi, National Bank of Bahrain, Ila Bank, BIAT, Standard Bank, MCB, AIB, Barclays, Hellenic, BNP Paribas, Citibank, Citizens Bank, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, PostFinance, RBC, Société Générale, TPBank, and Raiffeisen

Backbase is a privately funded fintech company, founded in 2003 in Amsterdam (global HQ), with regional offices in Atlanta (Americas HQ), New York, Boise, Mexico City, Toronto, London, Cardiff, Saudi, Dubai, Kraków, Singapore, and Sydney.