Cairo: The leading local tech platform, talabat, took its promise to deliver anything, anywhere, to the next level by being the first to ever deliver a kick-off football in the history of the Egyptian Premier League.

As fans filled the 30th of June Stadium with chants, passion and anticipation, both teams lined up while talabat’s hero approached the referee to make history. Not only is the company’s activation first of its kind, but the match itself is pivotal to the sport scenes, for being an important and fateful meeting that will greatly contribute to determining the Egyptian League champion.

Through its first participation in a sporting event, talabat proves its close proximity to their customer needs and interests, delivering everything they need, wherever they are! Stay tuned for upcoming surprises from talabat this year, in line with the government’s efforts in supporting athletes and sports in Egypt.

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About talabat

When you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first! Originally starting in Egypt as “Otlob” in 1999, we’ve grown quite a lot over the past 23 years.

Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region. Our food delivery business works with well over 25,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in 20 minutes or less!

Our customers, our partners, our people, our riders, and the communities in which we operate are at the heart of what we do. In 2021 alone, we facilitated the donation of well over 900,000 meals to those in need, as well as donated over USD 2,200,000 in donations to charity with the help of our partners and customers across the region. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.