The UAE has been successful in positioning itself as a leading global destination for both leisure and business travelers and this has undoubtedly had a positive impact on the hospitality sector in the country resulting in the growth of hotel supplies.

Stellar USP, one of the leading hotel suppliers has effortlessly established themselves as leaders in the luxury hospitality space, specializing in high-end, bespoke supplies in the region. After doubling its growth in the past year, Stellar USP is bullish about grabbing eyeballs and a larger chunk of the market share in the hotel supplies market in 2024. Stellar USP since its inception has wowed it’s customers with its fine selection of hospitality supplies that include everything, from glassware to tableware.

Stellar USP as the name suggests stands for everything Stellar – be it the brands represented by them, the team behind the company’s progress or service towards their customers; while ‘USP” stands for Unique Selling Proposition. Bringing both ethos together, and backed by a boutique showroom, gives them the edge over their competition. With an unwavering commitment to reliability and quality, Stellar USP continues to solidify its position as the trusted partner of choice in the market. Having been in the industry for over a decade, Stellar USP has been engaged with numerous prestigious projects spanning Middle East and Africa.

Samantha Araujo the Founder & CEO, Middle East & Africa, is the mastermind and the creative force behind Stellar USP. With an ingrained love for fine living instilled by her family, Samantha is a master of crafting extraordinary experiences. Leveraging her expertise and understanding of global trends, she has introduced some finest luxury brands to the region and nurtured long term relationships with top names in the hospitality space making her an undisputed premier player in the market.

“At Stellar USP, our commitment is to create a lasting impact in the luxury hospitality industry in the Middle East and beyond and to uphold the reputation that we already have among our customers. We have been able to make a difference in the hotel supplies industry by providing tailor-made, innovative solutions and delivering high-end, exclusive products that elevate the guest experience. By curating top global brands and offering valuable insights and impeccable service, we aim to shape the industry, with a focus on cultural sophistication, innovation and the ability to adapt to the ever evolving customer demands. It is our out-of-the-box thinking approach and customer centricity that has helped us nurture long and strong partnerships with our customers enabling growth of our company.”

At a time, when sustainability is key, Samantha recognizes the significance of the same, stating that their company prefers representing brands that are committed towards their sustainability objectives like WMF, Schonwald, Playground, IVV, Resuinsa, Miyake, Nokte & Tableswing. The legacy of Stellar USP shines through its successful ventures over the years that have reshaped the luxury hospitality landscape. Their strategy, influenced by a deep understanding of cultural and business nuances, enable them to deliver high standards to their customers while providing region-specific customade solutions.

Stellar USP’s vision is to continuously implement highest standards in delivering quality products to the hospitality sector and constantly strive to achieve success by supplying eco-friendly products in order to stay focused on the sustainability.

ABOUT Stellar USP:

Stellar USP is a distinguished leader in the luxury hospitality supply industry, known for their expertise in delivering high-end, sophisticated tabletop pieces and chinaware to luxury establishments. Renowned for their curated selection and exclusive representation of top industry brands, they offer bespoke solutions tailored to each client. With a team of experienced professionals, Stellar USP goes beyond being a supplier by providing valuable consulting services and collaborative partnerships. Their commitment to excellence extends to enhancing the overall guest dining experience, combining craftsmanship, artistry, and cultural sophistication. Their legacy of successful ventures and region-specific solutions establishes them as an indispensable ally in the luxury hospitality industry.

About the Founder:

Samantha Araujo, the CEO of Stellar USP, stands as a formidable titan in the region’s competitive hospitality industry. Her love and eye for fine living is deeply ingrained, nurtured by a family that lived the good life and delighted in entertaining guests. This early influence sparked her passion for crafting extraordinary experiences.

Samantha possesses an astute understanding of global trends and has leveraged her expertise to forge partnerships with the hospitality industry’s leading brands. Not just another supplier, Stellar acts as a consultant to hospitality industry leaders. These relationships are founded on continuous dedication to the client’s success and a readiness to go beyond evolving demands.

Samantha has established Stellar as the premier player in the market. She combines her discerning taste and industry acumen to deliver extraordinary results, while always keeping the client's vision at the forefront.The Stellar difference lies in delivering the exceptional not only in its product offerings, but by living it everyday. With her personal touch, Samantha ensures that each project undertaken by Stellar reflects both her and her team’s warmth and unshakable commitment to excellence.                                                                       

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