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Muscat: Sohar International’s digitalization journey aligned to the national digitalization agenda, has reaped the bank the coveted ‘Best Digital Bank’ title at the TAS Business Awards. The award recognized Sohar International’s impressive digital growth trajectory that caters to the retail and corporate worlds while applauding its strong resilience and continued commitment to Oman Vision 2040.
The prestigious ceremony was held alongside the TAS Conclave at the Intercity Hotel, Muscat and witnessed the presence of a number of industry strategists, leaders, and delegates representing top companies in Oman. Mr. Saif Al Rashdi, EVP and Head of Distribution at Sohar International received the award on behalf of the bank.
Commenting on the award, Mr. Ahmed Al Musalmi, Chief Executive Officer at Sohar International said, “Digital innovation pervades every aspect of Sohar International’s operations, and winning this award is a testament to the milestones we have achieved in furthering our digital transformation agenda which contributes to the overall economy. Being the ‘Best Digital Bank’ is also a reflection of Sohar International’s unrelenting emphasis on evolving according to the digital needs of our clients, helping corporate companies and individuals meet their unique objectives, and providing end-to-end client experience across all our platforms.”
Mr. Ahmed Al Musalmi also added, “Being a bank with an eye on the future, we aim to continually conceptualize, create, and deploy dynamic offerings by leveraging our continuous investments in the digital sphere. Our endeavors have gone beyond architecting a strong technology infrastructure, onboarding experts to keep pace with the changing digital landscape, and embracing the latest advancements in digital analytics - we have also instilled a progressive mindset in the community and encouraged a shift to a paperless banking ecosystem that is aligned with the broader national objectives.”
With a suite of digital banking platforms, Sohar International provides customers with real time online access to their bank account through its mobile app, E-banking, and ATMs/CDMs. Sohar International complements its cutting-edge digital solutions with a team of high-caliber professionals who not only reserve the inherent zeal for excellence, but are also given the required training to help deliver as per international standards and industry best practices. By introducing continuous enhancements to its digital propositions, Sohar International has been delivering an elevated digital experience for customers, thereby distinguishing it from peers. The bank has struck the right balance between accelerating development in the area and maintaining its uncompromised stance on embedding advanced levels of security features across all digital platforms to ensure safe, seamless, and premium banking facilities for its clients.
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About Sohar International
With the vision to become a world-class Omani services company that helps customers, community and people to prosper and grow, Sohar International operates with a view to help people 'win' by delivering responsive banking for their ever-changing world, complementing their growth and prosperity with international standard service delivery. The Bank seeks to redefine banking in Oman through transformational developments centered on the principles of More Velocity, making everything simple and fast; More Value, ensuring relevance and connectivity to customers’ world; and More Vision, liberating stakeholders through talented leadership.
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Hameeda Al Balushi
United Media Services
hameeda@umsoman.com
