United Arab Emirates: In recent times, the landscape of health insurance in the United Arab Emirates (UAE) has witnessed a significant transformation, spurred by dynamic shifts in visa and residency regulations. Amidst this evolution, individual health insurance has emerged as a pivotal concern for residents, highlighting the need for innovative solutions to address the growing demand for accessible, efficient, and comprehensive coverage.

Responding to this pressing need, HAYAH, a pioneering digital insurance company in the region, has unveiled a groundbreaking offering known as "Health Protect." Representing a paradigm shift in the realm of health insurance, Health Protect stands out as the first digital insurance solution available in the UAE, revolutionizing the way individuals secure coverage for their healthcare needs.

"As pioneers in the insurance landscape of the UAE, we are proud to introduce Health Protect, a testament to our unwavering commitment to innovation, accessibility, and customer-centricity. With Health Protect, we are not just providing insurance; we are empowering individuals to take control of their health and well-being, ensuring a brighter and healthier future for all." - Adel Benachour, Head of Employee Benefits, Bancassurance, and Partnerships.

At the core of Health Protect lies its unparalleled convenience and accessibility, empowering customers to obtain a policy within minutes through an intuitive online journey. By harnessing the power of digital processes and operations, HAYAH has eliminated the traditional barriers associated with purchasing insurance, streamlining the entire process into a seamless and user-friendly experience.

One of the key pillars of Health Protect is its commitment to leveraging cutting-edge technology to enhance efficiency and transparency. Through automated online underwriting, the platform utilizes advanced algorithms to assess risk factors and determine eligibility in real-time, ensuring swift and accurate decision-making without the need for lengthy paperwork or manual intervention. Moreover, HAYAH Health Protect offering is fully integrated with governmental bodies such as the Dubai Health Authority (DHA) and the General Directorate of Residency and Foreigners Affairs (GDRFA), ensuring compliance with regulatory standards and providing customers with added peace of mind regarding the reliability and legitimacy of their insurance coverage.

Central to the success of Health Protect is its strategic partnership with MedNet, a leading third-party administrator (TPA) specializing in healthcare management services. This collaboration ensures seamless integration between the insurance platform and the TPA, facilitating efficient claims processing, provider network management, and customer support.

From a customer perspective, Health Protect represents a transformative leap forward in terms of accessibility, affordability, and peace of mind. With comprehensive coverage options tailored to individual needs, policyholders can rest assured knowing that their healthcare needs are safeguarded against unforeseen medical expenses.

In addition to its digital prowess, Health Protect distinguishes itself through its commitment to customer-centricity and personalized service. Through a dedicated team of professionals, HAYAH remains steadfast in its mission to deliver exceptional support and guidance to policyholders throughout their insurance journey, ensuring that their needs are met with empathy, efficiency, and professionalism.

In conclusion, the launch of Health Protect marks a significant milestone in the evolution of health insurance in the UAE, ushering in a new era of accessibility, efficiency, and innovation. By combining cutting-edge technology with a customer-centric approach, HAYAH has set a new standard for excellence in the insurance industry, reaffirming its commitment to empowering individuals with the protection they need to live healthier, happier lives.

"With Health Protect, we are revolutionizing the way individuals perceive and access health insurance in the UAE. Our digital-first approach, coupled with strategic partnerships and a relentless focus on customer satisfaction, underscores our commitment to driving positive change and delivering unparalleled value to our customers. At HAYAH, we envision a future where health insurance is not just a necessity but a seamless and empowering experience for all." – Mohamed Seghir, Chief Executive Officer.

As the healthcare landscape continues to evolve, Health Protect stands as a beacon of hope and resilience, offering a glimpse into a future where quality healthcare is within reach for all. With its unwavering dedication to innovation and customer satisfaction, HAYAH remains poised to lead the charge towards a brighter, healthier future for all residents of the UAE.

About HAYAH Insurance Company P.J.S.C.

HAYAH Insurance Company, P.J.S.C is a digital life insurance company committed to delivering innovative life insurance and investment solutions. With a focus on financial inclusion, we aim to offer affordable, accessible, and flexible financial planning solutions to everyone.

For more information, visit www.hayah.com  

For more information, please contact:
David Howard
Head of Strategy and Digital Transformation
Email: david@hayah.com