Dubai, United Arab Emirates: Stella Stays, the award-winning, leading proptech start-up disrupting the global residential real estate sector with its innovative business model and key offering, officially announces its expansion into the United Kingdom. The luxury branded residences located in Baker Street, at the heart of London, will mark the company’s seventh geographical market, on its continued mission to reinvent rental globally.

The newly-launched apartments further represent Stella Stays’ “Show up and Start Living” concept, boasting luxury units perfectly situated in Marylebone, London, offering modern, fully-equipped one and two-bedroom spaces, along with other amenities. 

The tower is conveniently located within a four-minute walk of Baker St. Station, a prime location providing immediate access to Central London, including, Mayfair, Regent Street, Soho and Camden, all within the vicinity. One of the most desirable and well-placed addresses in the capital, Marylebone, offers a multitude of world-class eateries, such as Nobu, as well as being home to the finest artisanal suppliers and a myriad of high-end boutique stores. Baker Street offers its residents an opportunity to revel in a city like no other. Immersed in a part of London surrounded by an array of spacious and spectacular parks, the residence creates an oasis of calm amidst the hustle and bustle of London city living. Residents will benefit from an unrivaled ease of access to some of the world's most famous parks, including two of the famed Royal Parks - Regent's Park and Hyde Park, which are filled with luscious greenery and glorious foliage.

Residents and guests staying at Stella Stays residences are able to navigate their entire journey - from booking and managing their stays, checking in, and controlling smart home systems, to ordering a wide range of guest services - through the Stella Stays app. Payment terms are flexible and can be made through various methods, including debit, credit cards and cryptocurrencies. 

Mohannad Zikra, CEO and Co-Founder of Stella Stays, commented on the expansion: “In 2023, our strategy is to focus on global expansion. London is a vibrant and multicultural city that broke a new record by welcoming over 40 million foreign visitors in the last few years and is expecting to host more than 60 million tourists by 2025. At the same time, London now ranks second in terms of the number of short lets available, with more than 60,000 properties listed. We have witnessed a tremendous demand for homes in London in the last few months, with both the long-term and short-term rental market at its peak, making it the best time for us to enter into the UK market.”

Winner of the 2022 Gulf Business Award for “Proptech Company of the Year”, the 2021 Stevie Awards for the “Most Innovative Tech Start-Up of the Year” and “Innovative Achievement in Sales” for its technology and revenue generation strategy, Stella Stays continues to redefine rentals, creating tech and community-oriented living experience, catering to a new generation of tech-savvy residents, business travelers and tourists.

Stella Stays is a successful start-up story from the Middle East. The profitable proptech company has grown exponentially since its inception in 2019 and is now present in seven markets. The company currently operates in the UAE, KSA, Turkiye, Bahrain, Egypt, London and Canada, with over 1,000 contracted units, and confirms plans for further global expansion.


About Stella Stays

Stella Stay is a proptech start-up with a mission to reinvent rental globally and a vision to create the future of living - where people can show up in a city and instantly start their lives, work, adventures and cultural experiences with like-minded people. The company is reimagining the global living experience through their portfolio of tech-enabled branded residences that offer residents & guests a community-driven lifestyle, modern amenities such as co-working spaces, and the flexibility to live, work, travel anywhere.

Established in 2019, Stella Stays is present and growing rapidly in major cities across the Middle East, Europe and North America. The company’s proprietary technology empowers unmatched efficiency across real estate supply growth, interior design, pricing, economics, bookings, guest service, and property management. 

Stella Stays is the winner of the Gulf Business Awards 2022 for “Proptech Company of the Year”, the 2021 Stevie Awards for the “Most Innovative Tech Start-Up of the Year” and “Innovative Achievement in Sales” for its technology and revenue generation strategy respectively.

Visit the company website at 

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Zoe Serras