The collaboration aims to foster trust, innovation, and transparency to drive digital growth.

Dubai, UAE - ProjectX, a brand-tech company that is part of  Abdul Latif Jameel, and focused on enabling brands to drive growth and achieve better results through technology, has announced a strategic representation with mFilterIt, an ad fraud prevention and brand safety solutions company.

Through this collaboration, ProjectX will leverage mFilterIt’s tech capabilities to innovate comprehensive ad tech solutions that safeguard the digital landscape for its brands. This includes ad traffic validation, brand protection suite, global e-commerce intelligence, Direct Carrier Billing (DCB), Value-added Services (VAS), and anti-fraud solutions.  

Additionally, ProjectX will actively promote mFilterIt’s innovative suite of tools and services to brands in the MENA region with whom it works. This collaboration will encourage further trust, innovation, and transparency in the digital landscape across various industries.  

Ramzi Dargham, CEO of ProjectX said: “ProjectX combines the right methodology and technology needed to build and transform brands for future success. We provide tailored advisory services, including growth-focused strategies and tech stack recommendations based on a data-first approach. Through our collaboration with mFilterIt, we look forward to creating a transparent digital ecosystem for the MENA region’s clients.”

Amit Relan, CEO of mFilterIt, said: “As we witness the ever-evolving landscape of the digital world, it becomes imperative to fortify our defenses against potential threats. Our agreed representation by ProjectX represents a significant step towards creating a more secure and transparent digital ecosystem. Together, we aim to empower businesses and protect their online assets, fostering a climate of trust and reliability.”  

With its focus on protecting the digital integrity of enterprises across platforms, mFilterIt empowers brands across industry domains, Telcos, and VAS aggregators by building customer trust and transparency with the help of its proprietary AI/ML-based technology.  The organization, along with the parent group works with more than 600 clients across 75 countries.

About Abdul Latif Jameel

Abdul Latif Jameel is a nearly 80-year-old network of internationally diversified businesses shaping the future of its core sectors, mobility, energy & water, financial services, investments and health. With a strong commitment to continuous investment in people, business, technology, and community. This network has operations in over 35 countries with more than 11,000 employees representing more than 60 nationalities.

About ProjectX

ProjectX is a brand-tech company enabling brands and marketers to drive growth and achieve better results through technology, specializing in Data, AI and Automation. Their approach involves solving business and marketing challenges with a global team of experts in brand, tech, marketing, innovation, startup, and growth.ProjectX is part by Abdul Latif Jameel, a nearly 80-year old internationally diversified business that is shaping the future of its core sectors; automotive, mobility, energy, finance and healthcare.

About mFilterIt

mFilterIt is a new-age data-driven company with a mission to create a safe, transparent, and secure digital ecosystem. mFilterIt is a trusted media validation, protection, and measurement partner for leading brands across the digital ecosystem.

With over eight years of expertise, the company has helped 100+ brands to advertise fearlessly and achieve efficiency by advertising for real people in a safe advertisement environment using the right intelligence.