European automaker, PEUGEOT, has launched its new Ramadan themed campaign “To Traditions That Live Forever” highlighting how adding a modern twist on old traditions can turn time around, slow it down, and bring people together through new experiences and ways of celebrating the Holy Month.

“To Traditions That Live Forever” celebrates the month of Ramadan with an online film that aims to show viewers that old customs still have their own special part in modern day life. It stresses on the age-old Ramadan traditions of the Misharaty, the name given to people who walk around residential areas beating a drum to wake people up for Suhur.

Through the touching story, PEUGEOT aims to remind viewers about the importance of turning time into quality time and the importance of bringing loved ones together, re-forging old bonds and most importantly enjoying the Holy Month as a family.

Rakesh Nair, Managing Director for European Brands at Stellantis Middle East, said: “Ramadan is a very special time of the year that reminds us to gather with loved ones and break fast as one. Through this campaign, we wanted to highlight that there are some traditions that are too important to be allowed to slip into the past. At PEUGEOT, our mission of turning time into quality time led us to create a story about how a simple gesture and a modern twist on an old tradition can help turn time around, while also bringing people together.”

For more than 200 years, PEUGEOT has strived to find the perfect balance between innovation and heritage, and has only evolved over the years thanks to remembering important lessons from its past. This is why this campaign is so special to the brand as it continues to push forward into the future.

The “To Traditions That Live Forever” campaign is now live and will run until May 2nd, 2022, across digital platforms.

You can watch the story here.

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PRESS CONTACT
Khalil Dagher
khalil@performancecomms.com           
Reham El Didi
reham.eldidi@stellantis.com

LINKS
PEUGEOT Press website
https://int-media.peugeot.com/

ABOUT PEUGEOT

PEUGEOT is a creative and global top-of-the-range generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 160 countries with 10,000 points of sale, PEUGEOT sold nearly 1,200,000 vehicles worldwide in 2020. In 2021, after celebrating its 210th anniversary, PEUGEOT is ushering in its new identity with a coat of arms that emphasises its personality and timelessness. In addition to a full range of electrified passenger and commercial vehicles, PEUGEOT has developed a new concept of Neo Performance. The 508 PEUGEOT Sport Engineered is the first in this new line of efficient and high-performance vehicles.

ABOUT STELLANTIS

Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) is one of the world's leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information,

Visit www.stellantis.com.