Dubai: NorthLadder, the Middle East’s leading digital trading platform for pre-owned electronic devices, has partnered with MoEngage, an insights-led customer engagement platform, to personalize engagement, create remarketing strategies and gamify the customer journeys.

Using MoEngage, NorthLadder aims to build a flawless customer journey, where they identify the device and offer an instant ‘best-price’. In turn, garnering a 100% increase in traffic and a 4x increase in return on investments.

NorthLadder launched the online platform with the premise that old electronic devices would be valued transparently, fairly, and paid for immediately. Today, NorthLadder’s service is available across all the Emirates in the UAE. They offer free pick-up and Certified Data Wipe service for your device and have partnered with over 600+ retail stores where customers can sell their device.

“An average household in Dubai contains more than AED 5,000 worth of old devices not being used. These devices collect dust and contribute to the growing amount of e-waste on our planet. So, to make our customers aware, we ensured that our messaging remained crisp and clear. Educating our customers with weekly fact-based e-mails about e-waste and why storing a device can be harmful. Our aim with MoEngage is to continue sending these messages in interactive and innovative ways and utilize different channels like push notifications,” said Lalit Ratnala, Director - Digital and Growth at NorthLadder.

The collaboration with MoEngage is another testimony of the brand’s sustainable approach and further fortifies NorthLadder’s endeavor to reduce e-waste.

Speaking about the partnership and the importance of sustainable growth, MoEngage’s Director of Customer Success For the Middle East, Sweta Duseja, said, ”Sustainability and reduction of e-waste have become a prime concern amongst many other things. So we are elated to partner with such a brand and assist them in helping the environment and also creating a superior customer experience to do so”.

NorthLadder joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 


About MoEngage

MoEngage is an insights-led customer engagement platform, trusted by more than 1200 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, GMG, Deutsche Telekom, Samsung, Ally Financial, Vodafone, Landmark Group, and McAfee. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion users every month. With offices in ten countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. 

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For more information please contact:
Pooja Poddar Jain
Lead Communications @ MoEngage