• All-electric vehicles as well as advanced digital and autonomous technology depict the journey to the Mercedes-Benz art of creating desire

Cairo, Egypt: – Mercedes-Benz is entering the next phase of its brand collaboration with Avatar: The Way of Water and 20th Century Studios that aims to embed themes such as sustainability, mobility of the future, technology and innovation within an emotional brand experience. On this Occasion, Mercedes-Benz Egypt hosted a VIP screening for the much-anticipated movie Avatar: The Way of Water, inviting the brand’s friends & fans, as well as media represnetatives & socialites.  Building upon the campaign idea of “Earth is our Pandora”, the messaging focuses on responsibility to our planet – reinforcing the central Mercedes-Benz corporate messaging “Every action counts. Join our journey to a fully electric future.” Campaign assets such as the TVC depict fully electric vehicles from Mercedes-EQ including the new EQE SUV.

“AVATAR is one of the most successful film franchises in the world with a message that is also central to the Mercedes ethos and the targets set out in our ‘Ambition 2039’. We share the belief that we need a more respectful approach to nature and that we must conserve its resources. This co-promotion with Avatar: The Way of Water is part of our journey as a company, and we salute the narrative of the AVATAR story on the need to strike a balance between environmental, economic and social interests. It is a source of inspiration as we pursue our sustainable business strategy,” says Ola Källenius, Chief Executive Officer of Mercedes-Benz Group AG.

The Mercedes-Benz fleet will be electric-only by 2030, wherever market conditions allow. Its portfolio now encompasses eight battery-electric vehicles: the EQA, EQB, EQC, EQE, EQE SUV, EQS, EQS SUV and EQV. Added to that are the EQE and EQS performance models from Mercedes-AMG, meaning the company already offers an all-electric model in every segment. Mercedes-EQ models and visionary concept cars tell the story of what can be achieved now and in future through innovation, teamwork and a shared determination to preserve resources. The VISION EQXX research vehicle, unveiled at the start of the year, offers a tangible and completely realistic way forward for electric vehicle technology and the sustainability of the future. Meanwhile, the VISION AVTR concept vehicle presented at CES 2020 in Las Vegas embodies the vision of Mercedes-Benz designers, engineers and trend researchers for mobility in the distant future.

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Further information about Mercedes-Benz Egypt is available online: www.mercedes-benz.com.eg