Dubai, UAE – CUSP, a Dubai Financial Services Authority (DFSA) regulated wealth management and investment platform, announced its official launch in the United Arab Emirates. The platform introduces a hybrid advisory model that combines AI-driven portfolio optimisation with human financial advisor support, offering institutional-grade wealth management service at a 0.75% annual fee: a fraction of traditional private banking costs but available for all investors.

The launch addresses a longstanding market gap in the UAE, where professional wealth management has traditionally required minimum investments of $200,000 or more and with portfolio management fees exceeding 2% annually. CUSP Wealth removes these barriers by allowing investors to start with just $25, allowing all users to build their wealth with clarity, regardless of their portfolio value.

Commenting on the launch, Ramesh Murthy, Senior Executive Officer at CUSP with 32+ years in banking and finance, said: 

"For too long, professional wealth management in the region was a privilege for the few. We built CUSP to challenge the status quo and redefine the WealthTech landscape in the GCC. By leveraging technology, we don't just lower fees; we provide the same level of sophistication, such as optimised risk-adjusted portfolios and direct indexing, that was previously reserved for ultra-high-net-worth individuals."

Bridging Retail and Institutional Investment

CUSP’s platform leverages artificial intelligence to deliver personalised portfolio construction and ongoing optimisation, while maintaining human oversight through on-demand access to licensed financial advisors. The company is regulated by the DFSA under reference number F011420, ensuring compliance with international financial standards.

The platform's core features include:

  • UAE Regulated: Licensed and supervised by the Dubai Financial Services Authority (DFSA), Reference No. F011420

  • Low-Barrier Entry: Minimum investment starting from $25 for Personalised Portfolios and $1 for Fractional Share Ownership

  • Transparent Pricing: 0.75% annual portfolio management fee and 0% basic trading fees

  • Access to a broad range of US-listed stocks and ETFs, subject to eligibility and product availability

  • Shariah-Compliant Investment Options: Screening methodology approved by Cusp’s Shariah Supervisory Board, and a platform with an official Fatwa Certificate.

  • Hybrid Advisory Model: AI-powered portfolio optimisation combined with a complimentary initial consultation with a financial advisor

  • Bilingual Support: Priority customer support in English and Arabic - available on demand

Alignment with the UAE's Digital Finance Vision

The launch positions CUSP within the UAE's broader strategy to establish itself as a global digital financial hub. The platform's regulatory framework under the DFSA, recognised internationally for its stringent standards, reflects the government's commitment to fostering innovation while maintaining investor protection.

Unlike traditional robo-advisors that offer limited investment options or conventional private banks that impose high minimums, CUSP provides access to institutional-grade strategies, including direct indexing and optimised portfolio construction. These sophisticated approaches to wealth management allow a new standard of wealth management.

Availability

CUSP can be downloaded on both iOS and Android devices, with account opening and verification completed entirely through the app.

For more information, visit www.cuspwealth.com or follow @cuspwealth on LinkedIn.

About CUSP

CUSP is a DFSA-licensed and regulated DIFC-based wealth management and investment platform that provides institutional-grade portfolio management to retail investors. Through a combination of AI technology and human expertise, CUSP offers transparent pricing, global market access, and Shariah-compliant investment options. The platform is regulated by the Dubai Financial Services Authority (DFSA), Reference No. F011420.

Media Contact
For all media requests, queries and collaborations, please find the media contact for CUSP Wealth below. 

Eman Qadeer
Senior PR and Reputation Manager, CUSP
Email: eqadeer@denaragroup.com
Website: www.cuspwealth.com

CUSP Limited is regulated in the DIFC by the Dubai Financial Services Authority. The firm is authorised to provide financial services to Retail Clients, including Shariah-compliant offerings, in accordance with its DFSA license and Islamic Endorsement. The information provided is for general educational purposes only, and is not advice. Investment involves risk. Past performance is not indicative of future results.