• Accompanying GNTO are various partners ranging from city tourism offices, hotels, transport, and shopping partners.

Dubai, UAE – With Germany as a prime destination for GCC tourists, the German National Tourist Office (GNTO) is set to further captivate the Gulf region with its compelling roadshow. From October 29 to November 2, the GNTO, along with nine esteemed partners, will embark on a journey across major Gulf cities, including Jeddah, Riyadh, Kuwait City, Doha, and Abu Dhabi, strengthening ties, and sharing insights with local tourism professionals and media partners.

Yamina Sofo, Director Marketing & Sales Office Gulf Countries at the German National Tourist Office (GNTO), elaborated on the roadshow's goals: “Our aim is not only to introduce Germany to the local travel trade, but also to diversify our campaign offerings and share valuable knowledge with market experts.”

Ongoing campaigns such as Simply Feel Good, Historic.Modern.Germany, and Embrace German Nature will take centre stage on the roadshow, aligning their various unique offerings with the Gulf market's desires. Key stakeholders will convey essential messages to the audience.

Participating in the roadshow are two prominent local tourism offices: visitBerlin and the Munich Tourist Office, spotlighting among other things next summer’s UEFA European Championship and the growing recognition as a medical tourism capital.

Outletcity Metzingen, Europe's largest retail outlet and renowned for hosting 170 premium and luxury brands, will make significant announcements at the roadshow. The recently inaugurated Eventspace in the historic BOSS factory building will also be unveiled, adding to the excitement.

Under the theme “Luxury Reinterpreted for You”, the Hommage Luxury Hotels Collections will present its properties tailored for GCC guests. Steigenberger Hotels offer a diverse range of stays – from historic residences to serene retreats – and will showcase their rich heritage and modern amenities. The Meiser Design Hotel meanwhile blends luxurious ambience with contemporary design and caters to business trips and group getaways.

Lufthansa German Airlines will reveal enticing offerings for GCC travellers and more. Rail Europe will also shed light on Germany's sustainable travel options, emphasising Deutsche Bahn trains and providing insider travel tips. House of 1,000 Clocks, a sixth-generation family-run business, will also be involved.

GNTO's GCC roadshow promises to open doors to a world of unparalleled travel experiences for all types of travellers. For more information on Germany and its offerings, visit https://www.germany.travel/en/home.html

About the GNTB

The German National Tourist Board (GNTB) works on behalf of the Federal Ministry for Economic Affairs and Climate Action to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. Working closely with the German travel industry and private-sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany’s positive image abroad as a travel destination and to encourage tourists to visit the country.

The GNTB’s primary strategic areas of action are:

  • Developing evidence-based action plans on the basis of targeted market research and ongoing analysis of market-specific customer demand (Sinus milieus).
  • Supporting the travel industry, which is dominated by small and medium-sized businesses, through relationship management and the sharing of knowledge.
  • Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on sustainability and climate change mitigation.

Focus on sustainability and digitalisation:

The GNTB promotes forward-looking tourism in line with the objectives of the German government. The focus here is on sustainability and digitalisation.

To make inbound tourism more sustainable and competitive, our organisation follows a three-pillar strategy that combines the sharing of knowledge with external partners and a supporting communications strategy with our internal sustainability initiative. The GNTB positions Germany as a sustainable and inclusive destination in the international travel market.

The GNTB is a pioneer when it comes to using immersive technologies (virtual, augmented and mixed reality), voice assistants and other conversational interfaces, and artificial intelligence applications such as chatbots. To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry’s open-data/knowledge graph project.

The GNTB has 25 foreign agencies that it manages from its head office in Frankfurt.

Further information can be found in our online press center at www.germany.travel/presse. To download press pictures, please register via: https://dam.germany.travel

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For further information, please contact:
Emma Patterson / Umme Qizra Aleem
germantourism@actionprgroup.com