Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), has been awarded two accolades at the prestigious Telecom Review Leaders’ Summit Awards. The telco won the Best 5G Innovation of the Year Award for its outstanding showcase of a futuristic metaverse use case supported by 5G earlier this year. The award was accepted by Jasim Al Awadi, Head of Government & Key Accounts Segments at du.

du also won the Best Asian CSR of the Year Award, which was accepted by Adel Al Raees, Head of Corporate Communications & Protocol at du. The award recognised du’s introduction of the exclusive senior citizen offers for Thukher El Watan, Barakat Al Dar and Pension Cardholders, which enabled them to avail 50% discount on standard Business Mobile and Government Plans along with a variety of value-added extra services.

The Telecom Review Leader’s Summit Awards recognised the spirit of innovation that du brings to its projects that deliver real business value and drive faster growth in the new digital economy. The awards also highlighted du’s continued commitment to drive exceptional outcomes for local communities by leveraging the full potential of technology.


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About du

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.