Dubai, UAE, 4 April, 2024: du, from Emirates Integrated Telecommunications Company (EITC), has announced its collaboration with Al Jalila Foundation with a donation of AED 1 million to support its ongoing efforts to provide crucial healthcare services and programs to those in need. This collaboration is part of du's Ramadan campaign, titled "Goodness Lasts," which emphasizes the lasting impact of even the smallest acts of kindness.

The collaboration with Al Jalila Foundation will contribute to uplifting the community and expanding the reach and impact of du's philanthropic endeavours. As part of this partnership, du will show its support towards Al Jalila Foundation's initiatives through fundraising efforts via its SMS and social media channels. By joining forces, du and Al Jalila Foundation will synergize their efforts and resources to create long-lasting benefits for those in need as well as contribute to the overall welfare and upliftment of the UAE society.

About du

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social, and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.