• Qatar’s one and only choice for shopping, dining, and entertainment collaborated with Qatar Charity to collect aid for Somalia

 Doha, Qatar – Doha Festival City, Qatar's one and only choice for shopping, dining, and entertainment, collaborated with Qatar Charity to provide urgent aid to Somalia and contribute to alleviating the suffering of those affected by the severe drought that is sweeping the country causing famine and displacement.

The collaboration was announced in tandem with Qatar Charity’s campaign to aid Somalia under the slogan "Stop the Famine of Somalia" where Qatar Charity is collecting donations to provide food baskets, non-food items, and portable water tanks to families affected by the drought crisis. The Mall’s initiative came as an urgent response to provide urgent relief aid and the necessary needs to those affected by the severe drought impact in Somalia, contributing to saving the lives of more than half of the country’s population.

Commenting on the collaboration, Robert Hall, Doha Festival City’s General Manager, said: “We are delighted to cooperate with Qatar Charity to extend a helping hand to the people of Somalia. As a socially responsible Mall, Doha Festival City continuously supports the efforts of local non-governmental organizations in their charity and relief work in Qatar and around the globe. Our #FestivalCares programme supports humanitarian initiatives that alleviate suffering through providing a platform for spreading awareness and collecting aid.”

The Director of the Resource Development Department at Qatar Charity expressed his appreciation for Doha Festival City's participation in the Somalia Relief Campaign by providing a platform for Qatar Charity to contribute to the fundraising for the needy. He praised the continued cooperation between Qatar Charity and Doha Festival City, in the provision of a physical space for collection, and fundraising boxes to collect donations from mall visitors.  He also stressed Qatar Charity’s keenness on engaging companies and businesses in charitable work within the framework of their community responsibility. He praised the successful cooperation with companies, businesses, and community members as being fundamental for the success of charitable work at the local level.

Earlier this year, the Mall partnered with Qatar Charity by hosting a flash mob performance to raise awareness on the plight of Syrian Refugees in the winter. This Ramadan, Doha Festival City donated 500 boxes with essential Ramadan food supplies to those in need through the support of Qatar Charity.

In line with the preventative measures set out by the State of Qatar to limit the spread of the coronavirus (COVID-19), and to ensure a safe shopping environment for all, Doha Festival City commits itself to continuous necessary health and safety measures throughout the mall. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning, and sanitization operations during mall trading hours, 127 hand sanitizing stations installed in the areas that have commonly touched surfaces.

For more information on the mall’s operating hours please call on 4035 4444 or check https://www.dohafestivalcity.com/home/

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For media enquiries, please contact:
Walaa El-Kadi, PR Manager, Qanect: walaa.elkadi@qanect.com or on 5506 8441

About Doha Festival City

Doha Festival City is Qatar’s one and only choice for fashion, dining and entertainment. Bringing several firsts to Doha, this incomparable mall – is one of the largest such developments in the Middle East, offering almost a quarter of a million sqm of leasable space, providing something for everyone, and creating exceptional and memorable experiences with each and every visit.

Doha Festival City is home to famous brand names in retail, many of which have made their Qatar debut, including Harvey Nichols, Charlotte Tilbury, Kiehl’s, Dior Beauty Boutique. It also houses the country’s only IKEA, which has been open since 2013.  There are over 100 places to dine and relax including restaurants, cafés, and casual dining outlets, from brands that are unique to Qatar including Jamie’s Italian, and Aimee’s Cafe.

Doha Festival City is also home to the Edge Fitness, a state-of-the-art fitness center, boasting a large area of training space with the latest top of the line equipment from Technogym, separate male, and female parts, as well as circuit training areas.

Doha Festival City has the country’s biggest world-class entertainment offering including a unique mix of indoor and outdoor attractions–from Qatar’s first VOX 4D cinema complex with 18 digital screens Theatre by Rhodes, to green spaces for outdoor exercise and Outdoor Leisure Trail cycling and three unique entertainment parks, including Angry Birds World, Snow Dunes and Virtuocity.

The world’s first Angry Birds WorldTM, introduced and developed by the leading location-based entertainment company Trimoo in partnership with Rovio Entertainment, opened in Doha Festival City in May 2018. The Park is an unparalleled family entertainment destination, inspired by the global gaming sensation and the blockbuster movie. 

VIRTUOCITY™ is the region’s first dedicated gaming hub that merges the virtual world with the real world. Opened in December 2018, this entertainment park is equipped with full motion racing simulators, escape rooms and an astonishing multipurpose eSports arena. The venue offers an immersive digital experience for teens and adults.

Snow Dunes ™ is the first indoor snow park in Qatar, featuring a castle inspired by authentic Qatari architecture. It is based on an old folk tale about a wave of cold coming in the spring and covering the ground with a white mantle. The Park uses state-of-the-art technology to produce snow-white ice at temperatures of -4 degrees Celsius.

As a ‘Smart Mall’, Doha Festival City offers innovative digital options including free Wi-Fi and digital wayfinding to enhance consumer experience, and is easily accessible, offering 8,000 smart parking spaces and VIP valet services.

Doha Festival City’s new parking can accommodate additional 165 cars, providing easy access to the Luxury Area and the Edge Fitness, and a direct exit to Al Shamal Road, helping to avoid congestion during peak hours.

Doha Festival City’s exclusive Fashion TV ‘FFTV', broadcasted on the mall’s website and YouTube channel, brings Doha’s fashion personalities to showcase the mall’s host of retailers and unique fashion offering. 

Festival Magazine, the Mall’s very own online lifestyle magazine, brings the readers to the front row of the mall’s latest happenings, uncovering the last fashion trends and offering previews of collections and exclusive offers available at the mall.

Doha Festival City applies stringent safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning, and sanitization operations during mall’s trading hours, 127 hand sanitizing stations installed at all commonly touched areas.

Doha Festival City won the 2020 Travelers’ Choice Award by Tripadvisor, based on a full year of Tripadvisor reviews, placing the Mall in the top 10% of the hospitality sector in the world.

For more information visit http://www.dohafestivalcity.com