DIRIYAH, SAUDI ARABIA: Diriyah Company proudly announces an iconic collaboration with the legendary Italian fashion house Dolce&Gabbana, in conjunction with Saudi Arabia's Almalki Group. This strategic alliance will see the inauguration of one of the first luxury retail outlets to open in Bujairi Terrace later this year, becoming Saudi Arabia’s largest branch.

As an unparalleled destination for fashion enthusiasts and culinary connoisseurs, this new Dolce&Gabbana location will offer an elevated experience to visitors from Saudi Arabia and beyond. Boasting a rich history since its inception in the mid-1980s, the iconic brand will leave an indelible mark on Diriyah's cultural landscape.

Accompanying the exquisite jewelry, home and cosmetic offerings, the store will introduce an exclusive premium café, the first in the GCC region, following the success of the inaugural Dolce&Gabbana café in Portofino. This dual offering will create a haven for guests to immerse themselves in style and culinary delights at the Kingdom’s premier dining destination where restaurants from across a variety of global culinary traditions come together in the birthplace of the Kingdom.

Dolce&Gabbana will also introduce an exclusive Abaya section, available only in the Bujairi Terrace location, showcasing the brand's commitment to diversity and cultural integration.

Jerry Inzerillo, Group Chief Executive Officer of Diriyah Company, said: "This is a tremendous milestone for both Diriyah and Dolce&Gabbana. The opening of this store represents the start of a strong partnership and is a testament to Diriyah's commitment to becoming a global gathering place.

“Saudi Arabia continues to make a global impact on the retail sector – and this announcement further highlights that impact as we welcome the largest D&G store in the region. Diriyah is a place where the rich tapestry of our culture and heritage intertwines with our rapidly growing infrastructure and development.”

The newly inaugurated store serves as a blend of Western fashion influence with Middle Eastern flair. Nestled in the birthplace of the Kingdom, and overlooking At-Turaif, the UNESCO World Heritage Site, the store will complement the wide range of retail offerings, including luxury fashion.

Diriyah Company is a dynamic mixed-use developer redefining urban planning to transform Diriyah, “The City of Earth”, into a thriving capital of culture, entertainment, education, and the arts. Diriyah links the Kingdom’s past, present and future introducing visitors to the charm and generosity of Najdi culture as well as the symbol of inspiration for generations of creatives, innovators, entrepreneurs, and educators to come.

About Diriyah

Diriyah, Saudi Arabia's premier historical, cultural, and lifestyle destination, is a key component of Saudi Arabia's 2030 Vision. A short 15-minute drive from Riyadh's city center, this 14-square-kilometer development holds historical significance as the birthplace of the Kingdom of Saudi Arabia, dating back to 1727. Currently being developed by Diriyah Company, Diriyah is undergoing a transformation into an authentic Najdi-style mixed-use urban community. Diriyah's centerpiece is At-Turaif, the UNESCO World Heritage Site inscribed in 2010, showcasing the ancient adobe capital city of the First Saudi State, dating back to 1766.

Upon completion, Diriyah will host 100,000 residents, workers, students, and visitors, offering a diverse range of cultural, entertainment, retail, hospitality, educational, and residential spaces. The first of those spaces include Bujairi Terrace, Riyadh’s new premium dining hub with over 20 global and local restaurants and cafes that enjoy uninterrupted views of At-Turaif. Bab Samhan, a Luxury Collection Hotel is the first hospitality offering in Diriyah, providing a tranquil experience with panoramic views of Wadi Hanifah. Diriyah’s development provides a dynamic environment that celebrates Saudi Arabia's rich cultural history.

About Diriyah Company

Diriyah Company was established in 2023 and joined the Public Investment Fund’s (PIF) portfolio of giga projects. The Company is responsible for developing the Diriyah project, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural and lifestyle destination. A dynamic mixed-use developer, Diriyah Company is redefining urban planning to develop Diriyah, “The City of Earth”, while adhering to the highest design, development, and preservation standards. The company ensures Diriyah’s cultural landmarks are complemented by world-class retail offerings, fine-dining experiences, and leading hospitality brands.

As a PIF company, its mission focuses on opportunities in development, hospitality, investment, retail, and office leasing, along with strategic asset management, underscoring the commitment to ensuring successful business outcomes and sustainable growth under the strategic direction of Vision 2030. The Diriyah Company actively forges long-term partnerships to realize its vision of establishing Diriyah as one of the world's greatest gathering places.