• Starting from 21 February, over 6,000 products will be discounted by up to 50 per cent
  • Showcases for local SMEs and an ‘Emirati Fresh Festival’ demonstrate Carrefour’s commitment to localisation
  • New, affordable, ready-to-eat iftar meals have been prepared locally by Carrefour’s Central Production Unit
  • To encourage the spirit of saving and giving, Carrefour has partnered with Emirates Red Crescent to distribute Ramadan boxes

Dubai, United Arab Emirates: Carrefour – owned and operated by Majid Al Futtaim in the UAE – is offering discounts of up to 50 per cent on more than 6,000 products as part of its Ramadan campaign starting 21 February. This will help customers to come together, live better and shop smarter throughout the holy month.

Analysing shopping preferences and data insights, Carrefour is catering to its customers’ diverse demands by targeting its promotions on the most popular items at this time of year. New deals will be launched every week across multiple categories including food, beverages, technology, and homeware. In addition, the brand is using its vast network of local and international suppliers to boost stock availability by 15 per cent and meet the increased demand throughout Ramadan.

Christophe Orcet, Head of Commercial and Operations of Carrefour at Majid Al Futtaim Retail, said: “In line with our strategy to deliver exceptional value through every experience, we have worked diligently over the past six months to secure discounts on over 6,000 products by negotiating with our extensive supplier network. We remain committed to supporting the growth and prosperity of our communities as their trusted local partner by ensuring stock availability and price stability during Ramadan while promoting the taste of home. We are also proud to be collaborating with the Emirates Red Crescent to distribute Ramadan boxes filled with essentials to those in need as part of our ongoing mission to uplift the surrounding community.”

Carrefour’s Ramadan campaign extends over 6 weeks and will see many exciting promotions – from discounts on bulk buys, to exclusive offers from international brands, and discounts on its own Private Label. This extensive range of locally developed items averages 27 per cent more value when compared to leading brands of the same high quality.

Carrefour is encouraging a local approach through designated showcases for regional SMEs as well as delicious Arabic pastries at selected stores. There will be an ‘Emirati Fresh Festival’ with price reductions of up to 30 per cent on fresh fruits and vegetables from neighbouring farms. Plus, customers can discover four delicious new iftar meals prepared by the talented chefs at Carrefour’s Central Production Unit – with the choice of koshare, chicken kabsa, fish and rice, or mutton and rice starting from as little as AED15.

Keeping the profound spirit of giving alive this Ramadan, Carrefour has once again partnered with Emirates Red Crescent to offer customers the chance to donate boxes containing essential food items such as sugar, rice, and cooking oil. Boxes are priced at either AED50 or AED100, with everything from the retailer’s own Private Label, and can be purchased for customers’ own use or given to a family in need.

To discover more about this year’s exceptional deals and meaningful initiatives, please visit Carrefour at carrefouruae.com.  

-Ends-

Media Contact: 
Alexandra Richards – Memac Ogilvy  
E: alexandra.richards@ogilvy.com   
Raed Matarbazi – Communications Manager 
Carrefour UAE 
E: RMatarbazi@mafcarrefour.com  

About Carrefour

Carrefour was introduced to the region in 1995 by UAE company Majid Al Futtaim. The Company is the franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia. To meet the growing needs of its diverse customer base and communities, Carrefour offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Carrefour provides access to an unrivalled choice of quality products, at unbeatable value for the 750,000 customers it serves daily. Committed to supporting local economies, producers and suppliers in the communities it serves, Carrefour resources over 80 per cent of its products from the region.

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About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 420 outlets including City+, the region’s first checkout-free store, and an online store.

Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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