KSA: Saudi Arabia’s leading travel company Almosafer (part of Seera Group), has partnered with MoEngage, a marketing automation and customer engagement platform, to drive meaningful engagement with its travellers using an insights-led strategy.

Founded in 2012, Almosafer’s consumer travel platform offers travelers seamless experiences for domestic and international travel bookings through its omnichannel offerings. Currently catering to KSA and other GCC audiences, the brand will leverage MoEngage’s platform to create personalized messaging, ensuring continuous customer engagement at the right place and time.

“We understand the importance of trust when it comes to booking travel services. Our customers can rely on us to deliver on our promises, ensuring they receive the services they booked with confidence and peace of mind. Additionally, we also realize the research that goes behind booking a service, and we intend to provide assistance there as well with the help of MoEngage”, said Pallav Singhvi, VP Consumer Travel - Almosafer.

Apart from meaningful customer engagement, Almosafer will leverage MoEngage’s capabilities, such as advanced segmentation, automation, and personalization capabilities. This will enable the brand to craft highly relevant and impactful campaigns whilst delivering the right messages to the right customers, maximizing the effectiveness of engagement efforts.

Almosafer joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.

“We are excited to join hands with a leading brand that focuses on engagement across the customer journey lifecycle. Establishing a sound customer customer engagement strategy can lead to a long-term relationship and MoEngage will be more than happy to assist Almosafer in doing so”, said Sweta Duseja, Director of Customer Success, META - MoEngage.


About MoEngage

MoEngage is an insights-led customer engagement platform trusted by more than 1200 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, GMG, Deutsche Telekom, Samsung, Ally Financial, Vodafone, Landmark Group, and McAfee. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion monthly users. With offices in 13 countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. 

To learn more, visit www.moengage.com   

About Almosafer - Saudi Arabia’s Leading Travel Company

Elevating the journey for travellers from Saudi Arabia, the region and beyond, while harnessing Seera Group’s 40+ years of expertise, Almosafer supports Saudi Arabia’s vision as a national champion for tourism. Almosafer creates opportunities for outbound, leisure and religious travel, whilst serving B2C and B2B customers, partners, and suppliers with state-of-the-art travel solutions, a digital-first mindset and travel advisory.

Through powerful and world-class technology platforms, central sourcing and fulfilment capabilities and data-driven decision-making, Almosafer elevates travel experiences through multiple businesses operating under the Almosafer umbrella:

  • Almosafer, the Middle East’s leading travel brand, offers consumers seamless user experiences for domestic and international travel bookings through its omni-channel offerings. As a dedicated service solution, Almosafer Concierge addresses the needs of VIP and high-end clients through bespoke services.
  • Almosafer Business, a dedicated service solution, caters to corporate & government entities.
  • Discover Saudi is the Kingdom’s leading Destination Management Company, specialising in inbound travel, online distribution and MICE solutions.
  • Mawasim is a Hajj & Umrah tour operator, offering high-quality end-to-end travel arrangements and simplified sourcing for external agents in key international source markets.
  • Almosafer Activities, the first-ever holistic tours and activities platform for the Saudi market, offering things to do across the Kingdom for travellers from Saudi Arabia and beyond. 

For more information please contact:
Pooja Poddar Jain
Lead Communications @ MoEngage