Dubai, UAE – Al-Futtaim Motors is proud to support the incredible showcase of future-ready mobility concepts displayed at the Japan Mobility Show (JMS) 2025 by Toyota Motor Co. (TMC), offering an early look at the next chapter of the global mobility provider’s innovation journey.

Headlining the showcase was a trio of ultra-luxury concepts under the legendary Century brand, while the Corolla Concept, a fresh expression of one of the world’s most iconic nameplates, was joined by the dynamic new Land Cruiser FJ, a lifestyle-driven evolution of Toyota’s legendary off-road family.

Set against the backdrop of Japan’s most influential mobility stage, the TMC exhibit demonstrated the brand’s ambition to create mobility solutions that are more personalised, electrified, inclusive, and aligned with the needs of future societies, themes that strongly resonate with the vision of the UAE.

Speaking about the showcase, Jacques Brent, Managing Director at Al-Futtaim Toyota, said: “The breathtaking Century concepts brought the spotlight back to a marque that, for decades, has been a symbol of refined craftsmanship and discreet elegance for customers in the Middle East. In a region where refinement, presence and craftsmanship remain at the pinnacle of automotive desire, the Century’s evolution signals a compelling future opportunity. Similarly, for more than five decades, the Corolla has been a trusted companion for families across the UAE, while the FJ Cruiser continues to hold a special place in the hearts of adventure-seekers in this region.

“At this year’s Japan Mobility Show, we were exceptionally proud to see TMC showcase concepts that build on that legacy while redefining what mobility can be for future societies. From ultra-luxury mobility to personalised and electrified passenger experiences and intelligent commercial vehicle solutions, these innovations reflected TMC’s unwavering commitment to putting customers first. As the UAE accelerates towards a smarter, more sustainable mobility ecosystem, these forward-looking concepts illustrated exactly how we intend to support and shape that journey.”

Redefining the Future of Ultra-Luxury Mobility

TMC revealed a trio of stunning Century Concept models at the Japan Mobility Show 2025, offering a dramatic reimagination of Japan’s most prestigious luxury vehicle. The concepts displayed include a chauffeur-focused flagship model with a contemporary reinterpretation of the Century’s iconic presence, a performance-enhanced Century GRMN specification featuring subtle motorsport cues such as Nishijin carbon fibre, and a bold design study finished in matte black with a striking Flare Orange interior - a modern, expressive take on Japanese luxury.

With their blend of quiet power, handcrafted detailing and forward-thinking design, the Century Concepts previewed Toyota’s intention to redefine what ultra-luxury can look like for the next generation of global customers.

Corolla Concept: Reimagining a Global Icon for a New Era

Taking centre stage at the Toyota booth was the Corolla Concept, which embodies a user-centric approach to future mobility. The concept is built around flexibility, advanced packaging, and modular design that adapts seamlessly to a wide spectrum of lifestyles. This forward-thinking interpretation preserves the Corolla’s long-standing reputation for reliability, while pushing its design and engineering into an era defined by electrification and personalisation.

For the UAE, a market where the Corolla remains one of the most trusted and best-selling sedans, the concept signalled a meaningful evolution of a model deeply embedded in the nation’s motoring history.

Land Cruiser FJ: A New Adventure for a Legendary Lineage

Also unveiled at JMS was the Land Cruiser FJ, a fresh, expressive interpretation of Toyota’s off-road DNA. Designed with the theme of “Freedom & Joy,” it introduces Land Cruiser capability to a younger, more lifestyle-oriented audience. With its upright stance, iconic silhouette, and modern approachability, the model blends authentic off-road credentials with playful character.

Given the Land Cruiser family’s cultural significance in the Middle East, the FJ represents a compelling future opportunity for customers who value Toyota toughness with a more youthful expression.

Future of Commercial Mobility: Smart, Modular and Community-Centric

Toyota’s showcase also highlighted an ambitious vision for the future of commercial mobility, defined by modularity, sustainability and accessibility. The Kayoibako series presents three purpose-driven variations designed for logistics, community support and mobile retail. Their adaptable structures offer solutions that can evolve alongside the growing needs of modern cities.

The exhibit also included the IMV Origin, a simple yet highly versatile model built around ease of assembly, maintenance and local repair. A direction that supports inclusive job creation and regional manufacturing possibilities. Complementing this is the Kago-Bo, a next-generation taxi concept created to enhance comfort and freedom of movement for all passengers.

Together, these concepts reflect Toyota’s belief that commercial vehicles should act as integrated community infrastructure. A philosophy aligned with the UAE’s ambitions for smart cities and future mobility ecosystems.

Personal Mobility & Robotics: Empowering Movement for All

Extending beyond automobiles, Toyota presented an ecosystem of personal mobility and robotic innovations designed to support diverse users and environments. The Land Hopper, an electric, foldable mobility solution, offers a new way to navigate urban and recreational landscapes. Meanwhile, concepts such as Kids Mobi, Walk Me, Chibibo, Boost Me, and Challenge Me demonstrate Toyota’s commitment to supporting mobility for every stage of life.

These innovations reaffirm Toyota’s long-term vision: a future in which mobility is not limited to vehicles, but becomes a holistic system that empowers independence, accessibility and community wellbeing.

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About Al-Futtaim Toyota

Toyota, a Japanese automotive manufacturer founded in 1937, is the world's market leader in sales of hybrid electric vehicles. Toyota has been exclusively distributed in the UAE by Al-Futtaim Automotive, part of Al-Futtaim Group, for over six decades, and has been leading the sustainable mobility movement since 2008.

With a large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV, as well as a wide range of Hybrid options, Al-Futtaim Toyota is setting new benchmarks for clean motoring in an effort to actively contribute to a lower carbon footprint in the UAE. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society.

Toyota’s line-up features several hybrid vehicles including the sporty, practical and environmentally friendly RAV4, the C-HR, an innovative compact SUV, the seven-seater Highlander which is the brands biggest HEV to date, the powerful and efficient Corolla and the sleek and sophisticated Camry.

In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story, with the 2021 version launching a year later in October 2020.

In August 2020 Al-Futtaim Toyota shook up the lifestyle pickup segment with the introduction of the all-new eighth-generation Toyota Hilux Adventure. This was the first time ever that the Hilux is available as a retail model in the UAE, meaning that it is no longer limited to dominating the commercial-use sector.

For more information and to book a test drive of the latest Toyota models please visit www.toyota.ae 

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Operating across more than 20 countries in the Middle East, North Africa, the CIS and Asia, the Group spans key sectors including automotive, financial services, real estate, retail, and health. Al-Futtaim’s work is driven by a clear purpose: to enrich lives and elevate communities through practical, forward-looking solutions.

Employing a workforce of more than 40,000 people, Al-Futtaim represents a portfolio of over 200 of the world’s most recognised and trusted brands, including Toyota, Lexus, IKEA, ACE, Marks & Spencer, and many more.

With a strong focus on digital innovation and artificial intelligence, sustainable growth, strategic partnerships, and empowering its people, Al-Futtaim’s approach is anchored in long-term value creation. Its integrated business model positions the Group as a reliable partner to stakeholders, supporting customers, communities, and collaborators alike in navigating the needs of today while planning for tomorrow.

Underpinned by the values of respect, excellence, collaboration, and integrity, Al-Futtaim continues to build a legacy that reflects its responsibility to people, progress, and the planet.

For more information, visit: www.alfuttaim.com

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Contacts for media:
Mazen Saab | Marketing Manager | Toyota | Mazen.Saab@alfuttaim.com
Assaad Chehade | Senior Marketing Manager | assaad.chehade@alfuttaim.com
Tony Sidgwick | Gambit Communications | tony@gambit.ae
Lina Saeed | Gambit Communications | lina@gambit.ae