CNBC Arabian Property Awards 2006 - Trident International Holdings Affirms Premium Positioning

Triple honour at CNBC Arabian Property Awards 2006 - bags Awards for Best Property, Best Marina Development, & Best Developer Marketing  

Marinascape, Trident Grand Residence acclaimed for setting benchmarks in premium luxury property development; Real estate majors value-focused marketing win kudos 

Dubai, UAE, October 30^th 2006: Trident International Holdings (TIH), the leading real estate developer and winner of three awards at the prestigious CNBC Arabia Property Awards 2006 affirmed its presence in the premium-end of the realty market and announced that the Group is planning to further expand its luxury investment portfolio in Dubai and regional markets.

TIH, the pioneers in premium luxury residential propositions and acclaimed in setting benchmarks with its premium waterfront propositions, were the sole winners for the most prestigious Award of the evening- Best Property for its signature de success- Trident Grand Residence (TGR) for which Trident received the highest honors permissible within this category. Trident also won the `Best Marina Development award for its unique twin-tower waterfront property, Marinascape, and `Best Developer- Marketing for the groups strategic marketing initiatives which focus on creating, delivering and most importantly sustaining value.

Commenting on the groups achievement at winning the CNBC Arabia Property Awards Mr. Wazir Ali Daredia, Executive Director and Chief Executive Officer of Trident, said: It is the customer delight which means the maximum to Trident and in the real sense is the true parameter of measuring the success of a corporate. Trident ensures across all its business facets to focus on the D Factor i.e. on the Deliverables. The triple win at CNBC Arabia Property Awards is definitely a morale booster for the Trident team. This only means the bar has been raised much higher for us, and Trident will strive to deliver over the expected value thereby maintaining its niche positioning  

For Trident, this is a proud moment and a milestone in the history of the Group. The awards come as a significant endorsement of our strategy in creating the best in luxury property developments with the aim of reflecting the success of Dubai in creating global benchmarks in real estate and infrastructure development. Needless to say, we are encouraged by these awards to continue pursuing unique realty concepts that create enduring value and positive return on investment for our clients, he added.

The CNBC Arabia Property Awards are instituted by the UK-based Property Awards Limited, the entity behind the International Property Awards, famed as the Oscars of the global property industry, The CNBC Arabian property Awards 2006 is modeled on the same lines as the International Property Awards which has entered its 12^th year. The awards seek to recognize expertise and professionalism in the regional property space and catapult their reputation as world-class provider of real estate solutions.

Trident has built its concept of luxury property developments on a strategic and unique model that brings together partners, who are reputed leaders in their field of expertise. Being a luxury specialist in Waterfront properties while aligning with the best partners and our commitment to delivering at the highest level have been catalysts to our success. Marinascape, our second project at Dubai Marina and TGR our latest residential offering in luxury waterfront living have both grabbed acclaim thanks to their innovative features which have been introduced for the first time in the regional residential property market.

We believe in an end-to-end view on each of our projects right from the conceptual stage itself, and this has helped us stick to our deliverables. Our marketing efforts are closely linked to the development parameters and are extremely value-focused, said Mr. Daredia.

TIHs signature project The Waterfront, a boutique 20-storey tower was recently delivered and has been very well received. Marinascape is Tridents second waterfront proposition comprising two grand residential towers, the 35 storey Oceanic and the 25 storey Avant towers, cumulatively comprising of over 200 waterfront condominiums along with Marina Homes. Bayside Residence is the third project that shoots up 22 floors, while Trident Grand Residence is the latest 45-story project comprising of 253 magnificent condominiums & luxury penthouses. 

 Mr. Daredia said: Our luxury properties are conceived on a 2L strategy which focuses on unrivalled location and uncompromising luxury living propositions. As we move along the development cycle of any project we follow a best alliance model ensuring that our partners are leaders in their specialized fields of luxury living and hospitality and ones who will meet the high standards we have set for ourselves. We believe in delivering an ambience rather than a dwelling unit to our buyers with excellent amenities and exclusive features. In Dubais luxury property market, we have pioneered concepts like indoor golfing facilities, sky lounge, 3G Transponder System, Yoga Alcove, Cigar Lounge to name a select few.

TGR, adjudged as the `Best Property  is positioned as a signature of success or Signature de success, TGR sets yet another benchmark in luxurious residential development offering choicest of living features for the luxury-sensitive communities. Residents of Trident Grand Residence will exclusively enjoy the pleasures and comforts of unique concepts being introduced for the first time in a residential project in the Dubai Marina. The sky gym, sky lounge, tennis courts besides a full fledged business center, banquet hall and 3G Transponder System are some of the exclusive features alongside the expected luxurious offerings a proposition of this nature warrants.

Trident International Holdings is a global group engaged in diversified corporate activities with presence in major cities world wide. TIH, incorporated with a committed focus on luxury living propositions is a niche developer of Waterfront properties. TIH has since revolutionized this concept of luxury living in the Middle East and has pioneered some bold concepts related to up market luxury living, most of which have become benchmarks in the industry.

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For further information please contact:
Jaya Krishnan/Sheetal Borge
Percept Profile Gulf
Tel: (971-4) 344-6373
Fax: (971-4) 342-9158
Email: sheetal@perceptprofilegulf.com

Press Release 2006