Chevrolet Camaro Bumblebee: The Buzz Is Back
Middle East - The Chevrolet Camaro returns as the Autobot "Bumblebee" in Transformers: Dark of the Moon, which opens today, Wednesday 29 June, in 3D across the region.
In the Middle East, Chevrolet celebrated the launch of the third Transformers movie with a special 3D premiere held across cinemas in Dubai, Abu Dhabi and Sharjah attended by regional media, Chevrolet customers and selected fans from Chevrolet's Facebook page for the Middle East (www.facebook.com/ChevroletArabia).
"The Transformers franchise has helped introduce the Camaro - and Chevrolet - to a whole new generation of fans," said Luay Alshurafa, Chevrolet regional brand manager at General Motors Middle East Operations. "Its role in the films helped make the Camaro one of the best-known cars of any kind around the world."
The fifth-generation Camaro previously played Bumblebee in the 2007 film Transformers and in the 2009 film Transformers: Revenge of the Fallen. The films generated $1.5 billion in global box-office sales, and helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships.
In 2009, the Camaro was the most-searched-for car on the web, according to Yahoo!Autos, even though the first models didn't arrive at dealers until late that year. This year, the Camaro continues to lead the spots car segment, fueled by the introduction of the Camaro Convertible that was launched in the Middle East in March 2011.
That momentum is expected to accelerate early next year with the introduction of the 550 horsepower 2012 Camaro ZL1.
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About Transformers: Dark of the Moon
Transformers: Dark of the Moon is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. When a mysterious event from Earth's past erupts into the present day it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us. The movie stars Shia LaBeouf, Josh Duhamel, John Turturro, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, Julie White with John Malkovich and Frances McDormand.
© 2011 Paramount Pictures Corporation. All Rights Reserved.
HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro.
© 2011 Hasbro. All Rights Reserved.
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. Chevrolet has a strong heritage in the Middle East - stretching back more than eight decades - where it has established itself as one of the most trusted automotive brands in the region. Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long-lasting SUVs and pickups, such as Suburban and Silverado; and award-winning passenger cars and crossovers, such as Cruze, Malibu and Traverse. For more media material about Chevrolet in the Middle East, please visit http://media.chevroletarabia.com
About General Motors
General Motors Company (NYSE: GM, TSX: GMM), one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GM's largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Italy. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.
In the Middle East since the 1920s, General Motor's vehicle brands sold in the region are Cadillac, Chevrolet, and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. For more media material about GM in the Middle East, please visit http://media.gmarabia.com
For more information:
Samer El Khalil
Regional Communications Manager
General Motors Middle East
Tel (+9714) 314333
E-mail: samer.elkhalil@gm.com
Rasha Ghanem
Chevrolet Product Communications
Tel (+9714) 3143987
E-mail: rasha.ghanem@gm.com
Marwan Abu Ghanem
Tel (+9714) 4055511
E-mail marwan.abu-ghanem@hillandknowlton.com
© Press Release 2011
