The vISP was presented by General Atlantic, with additional support from AXA, Bain, Cooley, EY, HSBC, Silicon Valley Bank, and Zoom.

The ISP is the culmination of a rigorous multi-step selection process to identify high-impact entrepreneurs who demonstrate the potential to leverage Endeavor’s resources and mentorship to create large-scale wealth and jobs and are committed to reinvesting their time and money in their local entrepreneurship ecosystems to help others take off.

During the vISP, panelists interviewed a small group of high-caliber entrepreneur candidates about their businesses. Then, in “deliberation rooms,” panelists evaluated the entrepreneurs on their potential for high-impact growth, discussed which candidates should be selected to become Endeavor Entrepreneurs, and voted unanimously to select the newest Endeavor Entrepreneurs.

The selected companies are from Vietnam, Mexico, Brazil, Bulgaria, UAE, Jordan, and Morocco. Sophia Alj and Ismael Belkhayat are the unique African Endeavor Entrepreneurs of this cohort but join the ranks of the founders of Swvl, Flutterwave, Yassir, Maxab…   

‘I could not be prouder to welcome both Sophia and Ismael as Endeavor Entrepreneurs. They both fit perfectly with our high-growth, high-impact, pay-it-forward culture at Endeavor. We are certain they will be a catalyst for the French-Speaking African entrepreneurial ecosystem’ announced Linda Rottenberg, Co-founder and CEO of Endeavor. 

Endeavor now supports 2,274 entrepreneurs leading 1,412 companies in nearly 40 markets worldwide.

As a reminder, Chari is a B2B e-commerce app with operations in Morocco, and Tunisia, that connects traditional retailers to FMCG suppliers, providing a greater selection of goods, competitive prices, 24-hour delivery, and free returns as financial services including bookkeeping and closed-loop credit. Founded in January 2020, Chari was a member of the S21 cohort at Y Combinator and raised $5M in Seed funding, one of the largest Seed rounds in Morocco to date. Now, the company seeks to launch new markets and further expand its financial services, becoming the B2B commerce leader throughout Francophone Africa.


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