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Dubai, UAE: Valentine’s Day is fast approaching. As customers prepare to delight their significant others with special surprises, Carrefour — owned and operated by Majid Al Futtaim in the [UAE] — has revealed its predictions and discounts for the most in-demand products among shoppers looking to impress their loved ones.
Carrefour has crunched its 2020 data to predict the most in-demand Valentine’s Day 2021 items and offer desirable discounts of up to 30 per cent off on chocolate, a variety of themed cakes and flower bouquets. Additionally, online shoppers will be treated to concessions of up to 50 per cent off on jewellery and watches; as well as 50 per cent off on cosmetic on Valentines. Carrefour has launched these promotions to deliver exceptional value to all customers through every experience.
Here’s what Carrefour predicts this year: Carrefour expects traditional Valentine’s gifting items to maintain their status as top-selling products. The insights revealed from the brand’s 2020 data, unsurprisingly, illustrate that chocolate and fresh cut flowers were best sellers during Valentine’s Day 2020. Sales of fresh cut flowers spiked by 1,788 per cent in the run up to the celebration last year. Carrefour expects the same this Valentine’s Day, as couples lean into the traditions of the season.
With more couples expected to stay at home and cook due to COVID-19, convenience remains top of mind for Carrefour. As always, the brand is committed to ensuring its customers enjoy the most seamless and straightforward retail experiences whenever they patronise their local Carrefours.
Carrefour anticipates a marked rise in shopping options that make life a little easier, including the brand’s Cookit all-in-one meal kits. The healthy, easy-to-cook, chef-inspired meals are the perfect portion size for two people and come together in just 40 minutes. Launched in December 2020, sales of Cookit kits have quadrupled following its introduction to the market; with a spike expected on 14 February — Valentine’s Day. The same is expected of rotisserie chickens and deli items, as shoppers reach prioritise convenience; while a five per cent year-on-year seasonal rise in sales of cakes suggests many will be opting for a pre-made dessert to satisfy their sweet tooth.
Valentine’s Day is known for treating loved ones, and this — of course — is reflected in how much shoppers spend in the build-up to the celebration. Carrefour records an average year-on-year increase in overall in-store sales of 10 per cent among men and women, with those who purchase fresh cut flowers spending AED 148 on average and those who opt for an indulgent cake spending AED 91, on average.
Online sales are also expected to continue to rise in popularity from 2020 thanks to an uptick in downloads of the Carrefour app and visits to the Carrefour website.
With generous promotions available today across a host of Valentine’s Day essentials and much more, now’s the ideal time to jump online at [ https://www.carrefouruae.com ] or head in-store for everything you need to make this year’s celebration of love an extra special one. Carrefour continues to place the safety of customers as its number one priority.
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Media Contact:
Sami Al Ghadban
Memac Ogilvy
sami.alghadban@ogilvy.com
About Carrefour
Carrefour was launched in the region in 1995 by UAE-based Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and fully owns the operations in the region. Today, Majid Al Futtaim operates over 350 Carrefour stores in 17 countries, serving more than 750,000 customers daily and employing over 37,000 colleagues.
Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 500,000 food and non-food products, and a locally inspired exemplary customer experience to create great moments for everyone every day. Across Carrefour’s stores, Majid Al Futtaim sources over 80% of the products offered from the region, making it a key enabler in supporting local producers, suppliers, families and economies.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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© Press Release 2021
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