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Jeddah: In 2018, Saudi Health Minister Dr. Tawfiq Al-Rabia announced the government’s intentions to create the “Specialized National Insurance Center” to provide integrated insurance coverage based on preventive health services for all Saudis in the coming few years. This has brought national attention to “healthcare insurance” and placed it at the heart of individuals’, families’ and overall society’s concerns.
In line with this new direction, Bupa Arabia for Cooperative Insurance has launched two new innovative health insurance solutions - Bupa Family and Bupa Helpers - designed specifically in accordance with the needs of Saudi families.
Additionally, the new products come in line with the goals of Saudi Vision 2030, which aims to raise peoples’ average lifespan from 74 years to 80 years, and the Healthcare Transformation Strategy led by the Ministry of Health.
Atef Mufti, Chief Sales Officer at Bupa Arabia, said the launch of Bupa Family and Bupa Helpers for Saudi families and domestic workers in the Kingdom comes as part of the company's efforts to meet the growing needs and expectations of its customers and offer them the best quality of health insurance services provided by more than 1,200 healthcare providers across the Kingdom.
“The new products have been designed to provide a wide range of healthcare insurance options that transcend regular medical coverage for our customers, their family members as well as their domestic workers,” Mufti added. “The new products had the utmost support of the Saudi Central Bank (SAMA) during all stages of product development up to their launch, which helped us reach this satisfactory outcome.”
Mufti said that ensuring the care and comfort of Bupa Arabia's customers and improving their experience has always been the company's No. 1 priority, and the new insurance products of Bupa Family and Bupa Helpers are an extension of the same strategy.
Bupa Family is composed of two main programs that offer a wide range of benefits and network options. Both "Family Shield" and "Executive" programs under Bupa Family are aimed at meeting the different needs of Saudi families, who will be able to select from five different categories of the best hospitals and clinics in the Kingdom. Additionally, Bupa Family customers will also have access to the Tebtom program, providing them with a variety of healthcare services, including home vaccination for children, Bupa Doctor, telemedicine, among others, along with the Rahatkom program, which is designed to make their hospital experience easier and less stressful.
Bupa Helpers completes the protection of Saudi families by protecting the health of their domestic helpers at affordable prices, providing peace of mind for all loved ones and meeting the needs of the entire household.
It is worth mentioning that Bupa Arabia has been taking a number of steps toward digital transformation. Part of these efforts was the launch of an online health insurance purchase platform two years ago, making Bupa Arabia one of the first Saudi companies to provide this service in line with the Council of Cooperative Health Insurance (CCHI) standards. The digital sales platform provides many of the company’s products for quick and easy online purchase. It also enables the addition or removal of a beneficiary and submission of claims through the platform, all accomplished within seconds.
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About Bupa Arabia:
Bupa Arabia was founded in 1997 as a joint venture between Nazer group and Bupa. It became publically listed company in 2008 with the most successful IPO in industry. Bupa Arabia is considered part of the Bupa Global network. The company delivers health cooperative insurance with international standards for individuals, families and the largest companies and establishments in the Kingdom. It also has a large network of care providers adding up to 1.2 million entities across 190 countries. Bupa Arabia is considered more than just a traditional health insurance company as it provides the most innovative healthcare services through its Tebtom program and insures an exceptional hospital experience through its Rahatkom program.
Bupa Arabia is characterized by a work environment that stimulates innovation and productivity
– a reputation further enhanced by several awards and industry recognitions. It is also considered one of the leading companies in women enablement and attracting Saudi Arabian youth, achieving over 70% Saudization rate. For more information please visit: www.bupa.com.sa
For More Information:
Abdullah Inayat
W7Worldwide Marketing Communications Consultancy Agency
Media Relations Director
00966555990258
a.inayat@w7worldwide.com
© Press Release 2021
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