German Domestic Appliances Giant Launches its new departure in the GCC
Bosch, the European leader in domestic appliances, has made a demand-led decision to launch advanced air conditioning units, beginning in the GCC market, due to a flood of requests from customers.
As its first foray into the air conditioning sector anywhere in the world, the German multinational has already received pre-sales of almost US$10 million for the new product range.
Bosch Home Appliances' marketing director Middle East, Ralph Kobsik, said: "This is a completely demand-led decision for us. Our existing Middle East customer network has increasingly been making requests to our sales agents for us to consider offering air conditioning units that provide both high quality performance and maximum reliability.
"The venture into the supply of split AC units is an entirely new business field for the worldwide Bosch and Siemens Hausgerate Group and has been launched in the GCC before being rolled-out throughout the Middle East and other countries.
"It's still a relatively small number in a market worth well over US$1 billion annually, but our pre-sales are extremely encouraging and we expect orders to flood in after launching a GCC-wide advertising campaign.
"The advanced anti-bacterial units have a sleek design and an ultra-quiet performance for what we believe is the ultimate in quality and energy efficient air conditioning.
"The AC market is growing at a dramatic rate and it's no surprise, with the population of the MENA region doubling over the last three decades. Estimates also predict continued growth in the AC segment, with sales of AC units having grown 56 per cent since 2000 and over 2.7 million unit sales projected by 2008."
The systems have an innovative Golden Fin function that creates a healthy environment by efficiently preventing bacteria from breeding and spreading. The golden hydrophilic condenser improves heating efficiency by accelerating the defrosting process, and a unique anti-corrosive gold coating on the condenser withstands corrosive elements such as salty air and rain.
A specially developed Ioniser releases anions often found in waterfalls and forests, and features, such as the handy remote, allow easy maintenance of the desired home environment.
Customers will also benefit from the Vitamin C filter, which distributes the vitamin throughout the room as air flows through it. Vitamin C is one of the most important vitamins for the human body and is crucial for skin and overall health.
The specialised biological enzyme Bio Filter catches even the smallest airborne dust particles and neutralises the bacteria, fungi and microbes, automatically filtering out pollen, airborne bacteria and other dust particles to ensure a cleaner and healthier household.
Kobsik explained customers who choose the Bosch systems will also benefit from award winning customer service and support that dealers and end users already enjoy from the Bosch Domestic Appliances after sales service team.
"This is an exciting development for Bosch and hopefully we will enjoy the expected level of success that will lead us to replicate the operations in other markets worldwide."
Bosch will initially supply air conditioning units within the GCC countries, with ambitions to cover the entire Middle East region within the next few years.
www.bosch-household.ae
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Notes to Editors
Robert Bosch Hausgeräte GmbH facilitates household chores for people with a wide spectrum of reliable and durable products. This strong focus on usage and close identification with the consumer has made Bosch one of the main innovators within the domestic appliances category worldwide. Robert Bosch Hausgeräte GmbH has maintained its role as market leader in Europe for many years.
In order to assure that Bosch Hausgeräte GmbH can continue to respond to customer needs with pioneering products (fully automatic dishwashers, self-cleaning ovens, refrigerators with AntiBacteria finish or the wall-mounted LiftMatic oven); it promotes projects involving the development of innovative technologies. In doing so, the company always observes the principles of quality, technical competence, quality of life and responsibility towards mankind and the environment.
Robert Bosch Hausgeräte GmbH is part of BSH Bosch und Siemens Hausgeräte GmbH, in which Bosch and Siemens each hold a 50 per cent share. BSH is a globally active corporate group and market leader in Germany and West Europe. It ranks as one of three leading domestic appliance manufacturers worldwide. The portfolio includes the main brands: Bosch and Siemens, Gaggenau, Neff, Thermador, Constructa and ufesa brands, as well as six regional brands.
With an extensive worldwide network of distribution and after sales companies as well as a development and manufacturing group, which includes 42 factories, over 35,500 employees in 40 countries work for BSH today.
For further media information contact
Ian Hainey,
Director,
Amber PR,
+971 50 466 1368,
ian@ambercomm.ae
© Press Release 2007
