17 May 2017

Doha - Borders has opened its doors exclusively at Doha Festival City, the largest entertainment, retail and hospitality destination in Qatar, managed and operated by Al-Futtaim. A part of the Al Maya Group, the highly anticipated retailer is a one-stop shop for everyone, catering to all age groups with a variety of products such as books, magazines, toys, games and stationery. The store is also home to Doha Festival City’s fourth Starbucks.

Since the first store opened in 2006, Borders has since, made it their mission to be the preferred choice for knowledge and entertainment in the Gulf Region. Book lovers will be spoilt for choice with the store’s wide range of fiction and non-fiction titles whilst the store also sells a wide variety of other products.

Trevor Hill, General Manager, Doha Festival City Mall added: “Borders is a great addition to our carefully selected range of brands and entertainment and we believe that the quality of the offering they bring will speak for itself – in terms of their product, customer service and their in-store events. We are very excited to be opening the first one here in Qatar and believe they will be very well received by our visitors.”

Borders is also well known for its in-store author appearances and has previously welcomed numerous high-profile individuals including John Gray, author of ‘Men are from Mars and Women are from Venus’, Jack Cannfield, author of the ‘Chicken Soup’ series, and Dougg Lipp, author of ‘Disney U’. They have also hosted speaking events with CEOs from the region ranging from Mr. Khalaf Al Habtoor to politicians such as Dr. Shashi Tharoor.  More news on events and promotions within the new Qatar store will be announced in due course.

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About Doha Festival City
Doha Festival City, the first retail mall in Qatar for Al-Futtaim, celebrates the best in entertainment, retail and hospitality. With a gross building area of 433,000sqm, and a Gross Leasable Area of 244,000 sqm, the QAR 6 billion mixed-use development includes the biggest mall in Qatar and one of the largest entertainment and retail developments in the Gulf.

Doha Festival City is a destination with a world-class entertainment complex, and will be home to indoor and outdoor attractions unique to Qatar. This comprehensive mix of entertainment– from Qatar’s first VOX 4D cinema complex with 18 digital screens, to outdoor spaces for exercise and cycling is designed to appeal to all ages. In addition, Doha Festival City will delight visitors with four unique theme parks, including “Angry Birds World” – the first of its kind in the Middle East, “Snow Dunes” - Qatar’s first indoor snow park, “Juniverse” – an edutainment park for children that harnesses the power of dynamic learning and “Virtuocity” - created exclusively for teens and adults, the park delivers an immersive digital experience.

Currently home to IKEA which has been trading since 2013, Doha Festival City will have more than 500 carefully selected international and local brands, many of which will be making their Qatar debut, including Harvey Nichols and recently opened Monoprix. As a ‘Smart Mall’ it offers innovative digital options to enhance consumer experience and is easily accessible and offering 8,000 smart parking spaces. The project will also see the addition of a five-star hotel and convention center which will break ground in 2017, opening in early 2019.

For more information, visit www.festivalcitydoha.com

About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 31 countries through more than 200 companies. The group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass, Asia, Australasia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector. 

For more information, visit www.alfuttaim.com  

© Press Release 2017