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Dubai (United Arab Emirates) - Germany's largest footwear manufacturer BIRKENSTOCK and local partner Apparel Group re- open doors at Dubai Mall on January 23rd 2020. The new location of the store is on the ground floor in the aquarium aisle, with a totally updated look and feel.
This store will be the first in the region to feature BIRKENSTOCK’s new retail concept, which reflects the brand’s traditionally close relationship with nature and its commitment to sustainability, with its main materials being cork, leather, and felt, and gives the high-quality lifestyle label the premium look. Dubai Mall has been a shopping hot spot for many years with the local population combined with tourism bringing more than 80 million visitors annually, and the new store in this prime location means BIRKENSTOCK benefits from being at the heart of one of the world’s largest malls.
In addition to long-standing classics like the Arizona, Madrid and Gizeh, the SS20 collection brings the Kyoto - the new style on the block which is a modernized sandal with a hook-and-loop fastening closure. The Kyoto is a bold summer sandal that is guaranteed to be a hit among urbanites,
The store will also feature their highly anticipated collaborations with niche and street style focused brands such as Rick Owens and Random Identities who have crafted exclusive and unique styles, through the fusion of designer led textures and finishes combined with the iconic sandal foot bed.
BIRKENSTOCK Dubai Mall
Address: Ground floor aquarium aisle, Dubai Mall. Dubai, U.A.E
Opening hours: Sunday–Saturday 10 a.m. to Midnight.
About BIRKENSTOCK
BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed that can be traced as far as 1774. The notion of quality and function guides the brand in all its actions and across categories. The concept of all-round wellbeing is developed into footwear, sleeping systems and Natural Cosmetics, increasingly translating the lifestyle vision of the brand heritage. With more than 4,300 employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. BIRKENSTOCK was already using the term “footbed” in the 1910s, giving it the meaning which is commonly understood by consumers all over the world to this day – as a synonym for outstanding comfort when walking and standing.
About Apparel Group:
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 14,000 multicultural staff covering four continents.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines
Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Juicy Couture, Skechers, Nautica, Aldo, Nine West, Aeropostale to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc..
The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades. www.appareluae.com
PR enquiries : Corrinac@appareluae.com
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