Bharti Telesoft, the leading provider of integrated VAS solutions for mobile operators in emerging markets, has consolidated its position as one of the market leaders in the value added solution space in Middle East, having now deployed over 45 solutions for 37 overmore than 35 mobile operators in the region, with its solutions reaching 130 million subscribers across the MENA region.Middle East and North Africa.
Bharti Telesoft has built an impressive portfolio of solutions that cater to the needs of the region's entire mobile subscriber base - from novice to power users, helping operators establish and maintain market leadership positions with differentiated services that drive revenues - and business support solutions that streamline operations.
Countries in the Middle East & and North Africa region were among the first overseas markets where Bharti Telesoft made its inroads as a deployed value added solutions for mobile and wireline operators, and has since consolidated its position as a recognized leader in the VAS space.leading Value Added Supplier to most of the mobile and wireline operators.
According to Mr. Sabri Amireh, Vice President for MENA Sales Operation, "In the MENA region, Bharti Telesoft operates in four segments-- business support system solutions, where we provide solutions that drive customer satisfaction and streamline operations, such as PreTUPS™ electronic recharge solutions and loyalty management systems; core VAS solutions, such as USSD applications, messaging, and mobile Internet; mCommerce, where we enable cash-free transactions and mobile entertainment, where we have a strong suite of music and video applications." (where it manages royalty programmes, electronic recharge, etc.), M-VAS (roaming), mobile commerce (enabling financial transactions through cell phones) and mobile entertainment".
As a leading provider of integrated VAS solutions for mobile operators in emerging marketsSome of the successful deployments in the MENA region include , Bharti Telesoft has successfully deployed their Color Ring Back Tone (CRBT), now live in 9 countries across the region, including Oman, Yemen, Jordan and UAS, Voice Portal and Multimedia Portalmessaging solutions, which help build communities of like-minded users. services originally developed for the Indian market and which were a huge hit with millions of mobile subscribers in India. Likewise, with a number of operators in MENA region opting for the company's VAS solutions, they promise a livelier call experience for callers in countries stretching all the way from Cyprus and Sudan in North Africa to Syria, Jordan, UAE, Oman and Yemen in the Middle East. Some of the principal and core solutions that the company has put on offer in the region include roaming, messaging and much talked about mCommerce.
Having successfully deployed its mobiquity™ mCommerce solutions in markets across Africa and Asia, Bharti Telesoft is now focusing strongly on delivering mCommerce solutions for the rapidly growing markets in the Middle East and Gulf, as demand for transformational mobile financial services is significant.
"With the Middle East slated to enjoy further growth, we see a range of opportunities to expand the subscriber base with simple-to-use, voice-driven applications, and to capture a greater share of wallet of the many power mobile users in the region with mobile Internet and multimedia propositionsRevenue opportunities--for operators and service providers--are naturally greater in the Middle East because of higher purchasing power in the region. In addition, there is a lot of consolidation, with bigger groups, like Zain, MTN and Vodacom, driving 60-70% of the market share", further added Sabri.
Present in the MENA region for over 5 years, Bharti Telesoft is now expanding its presence with sales and support capabilities in Bahrain, Jordan and Dubai, bringing it closer to its customers in the region.
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About Bharti Telesoft
Bharti Telesoft is the leading provider of integrated VAS solutions for mobile operators in emerging markets. Among the top 3 global providers of integrated VAS solutions in rapidly growing markets, Bharti Telesoft has deployed solutions for over 100 mobile operator customers in over 70 countries worldwide. Its solutions help power services to over 500 million mobile subscribers globally. With an extensive portfolio that easily integrates into the operator's business environment and includes mobile music, banking, prepaid and messaging applications, Bharti Telesoft's solutions reach one in three mobile phone users in the emerging markets of Asia, Africa and the Middle East. Bharti Telesoft is owned by Bharti Enterprises, one of India's leading business groups, Sequoia Capital, a leading Venture Capital business whose interests make up 10% of the NASDAQ's value and whose investments have included Apple, Oracle, Google, and YouTube, and Cisco, the world's leading provider of network equipment and management for the Internet. For more information, please visit www.bhartitelesoft.com
Andrea Stone
Head - Corporate Marketing
Bharti Telesoft Ltd.
F-13, Okhla Phase 1
New Delhi - 110020
Switchboard: +91 (0) 11 4161 1666
Mobile: +91 98 1865 0410
Fax: +91 (0) 11 4161 1777
andrea.stone@bhartitelesoft.com
Sundeep Mehta
PR and Corporate Communications
Bharti Telesoft Ltd.
F-13, Okhla Phase 1
New Delhi - 110020
Switchboard: +91 (0) 11 4161 1666
Mobile: +91 9868779770
Fax: +91 (0) 11 4161 1777
sundeep.mehta@bhartitelesoft.com
© Press Release 2008
