The store is spread across an area of over 20,000 sq. ft. & houses a vast range of categories spread across, but not limited to, apparel, footwear, cosmetics, perfumes, watches, bath & body, toys, home décor, etc. with big brands under one roof at unbeatable prices. “BBZ’s new store presents its shoppers a one-of-a-kind experience by delivering an exciting, fresh and rapidly evolving assortment of brands & categories at excellent values to its customers. BBZ is a one-stop destination for all experimental shoppers who are looking for style on a budget without having to compromise on quality”, quotes Mr. Neeraj Tekchandani, CEO of Apparel Group Ltd.

BBZ is a pioneer in providing the customers with a unique “treasure-hunt” like shopping experience to suit the mood & persona of every individual. Sporty, relaxed, fashionista, formal, eccentric- whatever may the fashion needs be, with new collections adding every day, customers will be spoiled for choice. Head over to BBZ at City Centre, Deira today for a shopping experience like never before.

-Ends-

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 16,500 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc..

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder & Chairwoman, Sima Ved who has taken the company from strength to strength since its inception in the last two decades. www.appareluae.com 

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