BASF presents brand for Kuwait's expanding construction and infrastructure industry
First-of-its-kind presentation welcomes over 300 customers
BASF, the leading supplier of construction chemicals in the GCC, invited more than 300 customers for the official presentation of its Master Builders Solutions brand in Kuwait.
The gala dinner took place on 10 December, 2014 at Holiday Inn Hotel in Salimya, Kuwait.
The event was the first of its kind in the construction industry, and drew the participation of key company representatives and customers, as well as of Basil Al Maousherji, Executive Director of Arabi Company - BASF's official distributor in Kuwait.
In addition, Julian Pritchard, General Manager, BASF Construction Chemicals UAE LLC, graced the launch to highlight the brand values and benefits of Master Builders Solutions. BASF also presented tiling and screeds solutions, along with other technologies such as admixture systems, construction systems, and waterproofing and flooring solutions.
During the event, BASF video streamed its most recent projects in construction, including Amiri Airport, Boubyan Sea Port Bridge, Radisson Blu Hotel Renovation and Sabah Al Ahmad Sea City Project.
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Master Builders Solutions® from BASF
Under the Master Builders Solutions® brand, BASF bundles its advanced chemical solutions for new construction, maintenance, repair and renovation of structures. Master Builders Solutions is built on the experience gained from more than 100 years in the construction industry. The comprehensive portfolio under the brand encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing solutions, sealants, repair & protection solutions, performance grouts, and performance flooring solutions.
Master Builders Solutions® is backed by a global community of BASF construction experts. To solve our customers' specific construction challenges, we combine the suitable elements of our portfolio, our know-how across areas of expertise and regions, and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction.
About the Construction Chemicals division
BASF's Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures: Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile fixing systems, expansion control systems and wood protection solutions.
The Construction Chemicals division's 5,700 employees form a global community of construction experts. To solve our customers' specific construction challenges from conception through to completion of a project, we combine our know-how across areas of expertise and regions and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies, as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction.
The division operates production sites and sales centers in more than 50 countries and achieved sales of about €2.1 billion in 2013.
About BASF
At BASF, we create chemistry - and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.
© Press Release 2015
