Arabic preschool channel for children aged 3 to 6
Doha, State of Qatar - Thursday, January 15, 2009- Under the patronage of Her Highness Sheikha Mozah Bint Nasser Al-Missned, Consort of the Amir and Chairperson of Qatar Foundation for Education, Science and Community Development, Baraem the first Pan-Arabic preschool channel officially goes on air January 16, 2009 from its headquarters located in the Education City, Qatar.
Commencing with a high portfolio of specialized preschool programs, Baraem addresses children aged 3 to 6 and their parents with fun, trusted and rewarding television content.
Embedded with social integrities to strengthen the child's cognitive and development skills, Baraem airs up to 15% of its own produced content and up to 85 % of acquired programs carefully selected from international production houses matching the Channel's editorial policy and broadcast guidelines.
Owned by Qatar Foundation for Education Science and Community Development, Baraem commences its streaming journey on January 16, 2009 at 6:00am Doha time; with a strong ambition to appeal to pre-school children keeping them accompanied with their mothers and kindergartens' teachers through innovative and child enlightening content.
Having initially launched Al Jazeera Children's Channel in 2005, Executive General Manager, Mr. Mahmoud Bouneb stated, "Baraem comes as a historical development and unprecedented contribution to the television history of the Arab World and stems from the full vision of Her Highness Sheikha Mozah Bint Nasser Al-Missned, Chairperson of Qatar Foundation for Education Science and Community Development and marks Her clear commitment to achieve a conscientious media environment for the Arab youth and child, protecting our young viewers from improper content undermining the established moral, family and social ethics of the Arab child."
Parallel to its joyful, simple and engaging television content, Baraem goes on air with a specifically designed interactive hi-tech preschool website (baraem.tv) providing mothers and nurseries with novelty ideas, cognitive children's games, educational tools and activities; sufficient to prepare preschoolers ready for school with age appropriate knowledge of Arabic writing and language.
In view of this new achievement and about Al Jazeera Children's Channel (JCC), Mr. Bouneb commented:
"The launch of Baraem Channel has effectively led JCC to readdress its age group. As a result JCC today addresses children aged 7 to 15 producing up to 60% of its own programs; one of the highest ratio of own-produced content of any children's channel world-wide.
Mr. Mahmoud Bouneb, Executive General Manager of Al Jazeera Children's Channel, stated that, "Al Jazeera Children's Channel will attract more Arab viewers around the world amid a bolder trademark and an exciting look and feel popular with a fresh new grid full of interactive games, relevant talk-shows, high quality short documentaries and live programs fully integrated to tie up with children aged 7 to 15."
With a key role to broadcast specialized preschool programs, Baraem is a free to view channel, using Arabic as the only language of broadcast reaching the Arab countries and Europe throughout Arabsat, Nilesat and Hotbird;17 hours a day.
-Ends-
Baraem
Baraem is the first pre-school Arabic television for children between the age of 3 and 6 years old offering a range of programs specifically tailored for them.
Through joyful, simple and enlightening content, Baraem educates the young audience and facilitates their safely interaction with the surrounding world. The Channel accompanies kids through their early formative years of learning, and offers a rich content that helps them develop their social skills and intuition.
Baraem TV programming strategy is carefully designed to counterpart the pre-schoolers and their mothers during their daily routines. A typical Baraem day starts with an active tone celebrating the sun rise; the level of mental and physical actions increases mid-morning to fit the kids' energy boost; in the early afternoon the young viewers are offered a rich and diverse educational content introducing them to Arabic letters, numbers, colors, shapes, etc...; the Channel's rhythm slows down as the bed time approaches in an attempt to help mothers prepare their youngsters to sleep.
Baraem broadcasts 17 hours daily, and is free to view on Arabsat, Nilesat, Hotbird reaching all Arab countries and Europe.
Baraem programs and the interactive website (baraem.tv) are specifically designed to aid mothers, nurseries and kindergartens' teachers by providing them an array of innovative child engaging ideas and tools for their everyday activities.
Baraem is funded by Qatar Foundation for Education, Science, and Community Development, and managed by Al Jazeera Children's Channel.
Al Jazeera Children Children's Channel
Al Jazeera Children's Channel (JCC) is a Pan-Arab edutainment channel addressing an audience between 7 and 15 years old. With the mission to encourage the love of learning and discovery, JCC is dedicated to create & provide quality programs that enlighten the child's mind.
This goal is realized by carefully studying and producing relevant content and ensuring that it resonates with the needs of this target audience's daily life as well as their culture.
Al Jazeera Children's Channel distinctively selects its programs from the international market. JCC signature productions includes debate shows allowing Arab tweens to express their opinion and communicate their thoughts, thematic magazines covering different educational subjects such as Science, Technology and sports; as well as game shows that provide audience with general knowledge information and lots of fun.
The Channel also produces its own titles of animation and cartoons TV series, and contributes in co-productions along with other public mission children's channels around the world.
Al Jazeera Children's Channel is free to view on Arabsat, Nilesat, Hotbird and Eurobird and distributed by a very large number of operators across Europe.
In the light of its aim to providing supplementary source of learning, discovery, and creativity, JCC offers a range of multimedia and digital content through its interactive website (jcctv.net). The bilingual website offers more than 200 hours of educational and entertaining broadcast material, let alone the latest multimedia tools that enable the members to upload their own content of images and videos and share them with children around the world.
Satellite Parameters to both Baraem and Al Jazeera Children's Channel are:
Parameters | HotBird 6 | Badr 6 | Nile Sat |
Position | 13° E | 26º E | 7.2º W |
Frequency (MHz) | 12558 | 11862 | 10719 |
Polarization | Vertical | Vertical | Vertical |
Symbol Rate (Msymb/s) | 27.5 | 27.5 | 27.5 |
FEC | 3/4 | 3/4 | 3/4 |
For more information please contact:
Oussama Rahal
Media Relations Officer
T: +974 482 4 516
M: +974 568 8 471
orahal@jcctv.net
Loucia Isaac Seropian
Media Relations Officer
T: +974 482 4 377
M: +974 505 2 504
loisaac@jcctv.net
© Press Release 2009
